Question of the Week 25.08.09

This week, we want to know how you go about charging for your creative work…

This week, we want to know how you go about charging for your creative work…

Tim Fendley, creative director at AIG, recalled the late Alan Fletcher’s advice on how to charge clients on the CR Blog in 2006:

“Think of the right number and then double it. If the client doesn’t have a sharp intake of breath then you’ve shot too low,” was Fletcher’s inimitable take on it.

So how do you go about the business of making money from your work?

Do you work out a day rate for jobs? Charge per hour? Does the size of the client involved make a difference to your pricing?

How do you ensure you get a good rate of return with each job?

Do you ever take on a client knowing that you might even lose money – but that the long term benefits of doing the job outweigh the initial costs?

What about those jobs you do just for the money? During a debate between Rick Poynor and Pentagram’s Michael Bierut that we featured in CR in 2004, Bierut said:

“Speaking as someone who enthusiastically sold out, every time I’ve done something just for the money, no matter how much they paid, it was never enough.”

Let us know what you think.

Question of the Week is produced in partnership with MajorPlayers

More Questions of the Week

 

 

You may also like

cr_sept_091008_7_0.jpg - The Graduates: Eilin Bergum - 1699

The Graduates: Eilin Bergum

In our special graduate issue this month, we feature the work of a small but perfectly formed selection of this year’s creative graduates. We’ve also canvassed their opinions on their education and their hopes and dreams for the coming years. And if that wasn’t enough, we’ve invited all of them to show their work at Mother’s new gallery space

common_0.jpg - Commonwealth - 1707

Commonwealth

New York’s Commonwealth enjoy collaborating with some of graphic design’s brightest talent to create unique objects

spots3388_0.jpg - Have you seen the film of the book? - 1730

Have you seen the film of the book?

In a quirky marketing move, the Tate has created a couple of teaser films of two forthcoming art books: Peter Blake’s ABC and 600 Black Spots, a pop-up book by David Carter (shown). Cute, yes – but viral? Probably not…

ibum3_0.jpg - The Graduates: Tomomi Sayuda - 1693

The Graduates: Tomomi Sayuda

In our special graduate issue, we feature the work of a small but perfectly formed selection of this year’s creative graduates. We’ve also canvassed their opinions on their education and their hopes and dreams for the coming years. And if that wasn’t enough, we’ve invited all of them to show their work at Mother’s new gallery space

planning CR

Senior Interior Designer

Planning Recruitment Ltd
Piccadilly Greetings Group CR

Graphic Designer

Piccadilly Greetings Group
Moss-Bros-CR-Staging-130x120

Digital Designer

Moss Bros
Moss-Bros-CR-Staging-130x120

Graphic Designer

Moss Bros