Say what you mean

A rather lovely new campaign for a leading language school from Y&R Peru highlights the importance of expressing yourself clearly

 

A rather lovely new campaign for a leading language school from Y&R Peru highlights the importance of expressing yourself clearly

Británico is, apparently, the leading English language institute locally. Y&R commissioned Venezuelan illustrator Igor Bastidas to work on its 2013 enrollment campaign.

 

 

Each poster contains a witty vignette of the process by which you can think of one word but end up saying another.

 

 

 

Anyone else reminded of the Numskulls in The Beezer? Or what goes on in Homer’s head when he’s asked a particularly hard question?

Credits
Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Daniel de León, Daniel Lobatón
Art Director: Alejandro Bottas, Edher Espinoza
Illustrator: Igor Bastidas

 

 

The April print issue of CR presents the work of three young animators and animation teams to watch. Plus, we go in search of illustrator John Hanna, test out the claims of a new app to have uncovered the secrets of viral ad success and see how visual communications can both help keep us safe and help us recover in hospital

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