Our/Vodka: Pernod Ricard’s Black Ops Project

Our/Vodka is a drinks brand with a difference: a local product, produced by micro-distilleries in individual cities across the world, but with big brand backing. We talk to its London partners about how the brand developed, how the business model works and what’s in it for Pernod Ricard.

Channel 5 rebrands

Viacom has unveiled a new identity for Channel 5, which will be rolled out across its TV channels and on demand service on Thursday. It’s a radical departure from the channel’s previous look – but will it make people think differently about 5?

Airbnb taps Bear Grylls and Mowgli for new ads

Airbnb’s latest ad campaign cleverly uses footage from Disney’s new version of the Jungle Book and Bear Grylls’ TV show Man vs. Wild to promote some of the more unusual properties that are available on the service.