Channel 5 rebrands

Viacom has unveiled a new identity for Channel 5, which will be rolled out across its TV channels and on demand service on Thursday. It’s a radical departure from the channel’s previous look – but will it make people think differently about 5?

Airbnb taps Bear Grylls and Mowgli for new ads

Airbnb’s latest ad campaign cleverly uses footage from Disney’s new version of the Jungle Book and Bear Grylls’ TV show Man vs. Wild to promote some of the more unusual properties that are available on the service.

The case for connecting creativity and production

Is it time for creatives to get more hands-on with digital production? James Britton, managing partner at Stinkdigital, thinks yes, and believes that more connectivity between the creative and production departments will make for better work.

How to have great ideas

Do you find yourself struggling to come up with new ideas? Then these five tips from John Ingledew, extracted from his new book How To Have Great Ideas: A Guide to Creative Thinking, may provide some inspiration….