The fear of failure

To promote their graduation exhibition in May, students from Berghs School of Communication invited leading figures in the creative world to discuss their ‘fear of failure’

To promote their graduation exhibition in May, students from Berghs School of Communication invited leading figures in the creative world to discuss their ‘fear of failure’

Berghs student Louise Ljungberg explains: “Once a year, in May, we hold an exhibition. 151 graduation students will present their work within communication and design. The exhibition is created by a group of fourteen selected students, the Student Agency, and our aim it is to find a relevant and engaging angle on the students’ theme, which is ‘courage in communication’,” she says. “Courage is very much associated with fear. We students (including me) are constantly flanked by the biggest creativity blocker of them all – the fear of failure. Therefore we’ve decided that this year’s exhibition theme will be – the fear of failure. The purpose of having this theme is to equip the students (and the Swedish communication industry) with a new perspective on failure.”

The students asked prominent figures in their fields to record messages on the theme using a webcam. First to contribute was author Paolo Coelho

 

Other contributors include Stefan Sagmeister

 

AKQA’s Rei Inamoto

 

Photographer Sarah Moon

 

Wally Olins

Wally Olins – on the fear of failure. from Berghs’ Exhibition ’11 on Vimeo.

 

 

And, perhaps offering the greatest insight, MIlton Glaser

 

You can see the work of the Berghs students behind the idea here

 

CR in Print

Thanks for reading the CR Blog but if you are not getting Creative Review in print too, we think you are missing out. Our current 196-page double May issue includes the Creative Review Annual, featuring the best work of the year in advertising and graphic design. We also have an interview with David Byrne, a fascinating story on the making of the Penguin Great Food series of book covers and much more.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

You may also like

detail2defender_for_dps_passport_0.jpg - Land Rover's stamp of class - 3292

Land Rover’s stamp of class

We were just sitting round the CR office bemoaning the lack of quality print ads these days when up popped a rather nice new execution from RKCR/Y&R for the Land Rover Defender

writeaplay1388_0.jpg - How to Write a Play - 3378

How to Write a Play

As part of the Angle Theatre’s campaign to find new playwriting talent, Pentagram’s London studio has produced a short film offering advice on how to write for the stage

tira_astra_space_clips_2_0.jpg - January - 3297

January

January’s best work includes films from Lego and Astra, independent food magazine Fire & Knives, and Pepsi’s Refresh Project.

corbis_silver_iris_0.jpg - Corbis Silver Iris Photography Competition - 3329

Corbis Silver Iris Photography Competition

In tandem with its sponsorship of this year’s Creative Review Photography Annual, each month for the next four months Corbis is offering photographers the opportunity to win an iPad 2 and a spot on its books, as well as the chance to have work included in our roundup of the best of this year’s photography…

planning CR

Senior Interior Designer

Planning Recruitment Ltd
Piccadilly Greetings Group CR

Graphic Designer

Piccadilly Greetings Group
Moss-Bros-CR-Staging-130x120

Digital Designer

Moss Bros
Moss-Bros-CR-Staging-130x120

Graphic Designer

Moss Bros