The perils of summer

What better way to start the weekend than with a hilarious advert? Behold Dads in Briefs, a new campaign for BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi in Argentina, which spells out why keeping your home cool is a good idea…

What better way to start the weekend than with a hilarious advert? Behold Dads in Briefs, a new campaign for BGH Air Conditioners from Del Campo Nazca Saatchi & Saatchi in Argentina, which spells out why keeping your home cool is a good idea…

There are three ads in the campaign. The first, illustrates the problem in detail….

While two shorter spots hone in on specifics:

Credits:
Agency: Del Camp Nazca Saatchi & Saatchi
ECDs: Maxi Itzkoff, Mariano Serkin
Creative directors: Ariel Serkin, Juan Pablo Lufranco
Creatives: Ezequiel De Luca, Nicolas Diaco
Production company: Primo
Directors: Nico & Martin

 

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