Back in April we dedicated an issue to the best logos ever. Now we are turning our attention to their written equivalent and, again, we need your help. So what do you think are the best slogans ever?
They are the epitome of the copywriters’ art: the hopes, aims and very essence of a campaign or an organisation distilled into a pithy, catchy phrase of exaclty the right number of words. A great slogan, whether it is advertising a product, appealing for volunteers to fight for king and country or appealing for votes can be an enormously powerful thing.
Slogans become part of our everyday lives, like the catchiest tune, they worm their way into our brains.
For our January issue we are going to compile a list of what we feel have been the greatest slogans ever and we’d like your nominations. We’re looking for slogans, remember: phrases that have been used to define organisations or that have been used in multiple ways for long periods, not just headlines on one-off ads or lines from speeches (though they might start off that way).
So what have been the best? The most memorable? The most effective in the way that they have mobilised people or changed perceptions? Please give us your nominations in the space below. Here’s a few suggestions to get you started
CR in Print
Thanks for reading the CR Blog but if you’re not also reading the magazine in print, you’re really missing out. Our October issue includes the story of Blackpool’s Comedy Carpet, a profile of Jake Barton whose studio is currently working on the 9/11 Memorial Museum, plus pieces on branding and the art world, guerilla advertising coming of age, Google’s Android logo, Ars Electronica, adland and the riots, and loads more.
And, if you subscribe to CR, you also receive our award-winning Monograph booklet every month for free.
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