What’s the best ever slogan?

Back in April we dedicated an issue to the best logos ever. Now we are turning our attention to their written equivalent and, again, we need your help. So what do you think are the best slogans ever?

Back in April we dedicated an issue to the best logos ever. Now we are turning our attention to their written equivalent and, again, we need your help. So what do you think are the best slogans ever?

They are the epitome of the copywriters’ art: the hopes, aims and very essence of a campaign or an organisation distilled into a pithy, catchy phrase of exaclty the right number of words. A great slogan, whether it is advertising a product, appealing for volunteers to fight for king and country or appealing for votes can be an enormously powerful thing.

Slogans become part of our everyday lives, like the catchiest tune, they worm their way into our brains.

For our January issue we are going to compile a list of what we feel have been the greatest slogans ever and we’d like your nominations. We’re looking for slogans, remember: phrases that have been used to define organisations or that have been used in multiple ways for long periods, not just headlines on one-off ads or lines from speeches (though they might start off that way).

So what have been the best? The most memorable? The most effective in the way that they have mobilised people or changed perceptions? Please give us your nominations in the space below. Here’s a few suggestions to get you started

CR in Print

Thanks for reading the CR Blog but if you’re not also reading the magazine in print, you’re really missing out. Our October issue includes the story of Blackpool’s Comedy Carpet, a profile of Jake Barton whose studio is currently working on the 9/11 Memorial Museum, plus pieces on branding and the art world, guerilla advertising coming of age, Google’s Android logo, Ars Electronica, adland and the riots, and loads more.

And, if you subscribe to CR, you also receive our award-winning Monograph booklet every month for free.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

You may also like

blog_posts_of_the_day_0 - Ian Wright's Colourful Life - 3689

Ian Wright’s Colourful Life

Illustrator and artist Ian Wright has unveiled a series of new commissioned works from his role as artistic ambassador for Keaykolour paper, all of which can be seen at Tent London

small_0.jpg - Up My Street by Dylan Collard - 3667

Up My Street by Dylan Collard

Photographer Dylan Collard has created this series of images, titled Up My Street, which capture a selection of north London’s more charismatic independent shop owners in their place of work.

small_1.jpg - Textile Field at the V&A - 3674

Textile Field at the V&A

As part of a number of events and exhibitions taking place at the V&A in London for this year’s London Design Festival, French designers Ronan & Erwan Bouroullec are offering visitors the chance to view the Raphael Cartoons in an entirely new way…

cover569_0.png - Record Sleeves of the Month - 3729

Record Sleeves of the Month

This month’s crop of record sleeves include new releases from Apparat, Cadenza, Plaid, S.C.U.M, Tiefschwartz, and Yellowire…

Hand3 copy

Photography Annual

Showcase your photography work to over a million people in more than 80 countries, across every segment of the creative industry.

Enter here
planning CR

Senior Interior Designer

Planning Recruitment Ltd
Piccadilly Greetings Group CR

Graphic Designer

Piccadilly Greetings Group
Moss-Bros-CR-Staging-130x120

Digital Designer

Moss Bros
Moss-Bros-CR-Staging-130x120

Graphic Designer

Moss Bros