White out of Red in print

It’s been twenty years since the first poster was created, but The Economist’s iconic White out of Red ad campaign is now available to buy as a series of limited edition screen prints…

It’s been twenty years since the first poster was created, but The Economist’s iconic White out of Red ad campaign is now available to buy as a series of limited edition screen prints.

We’re used to seeing illustrators and designers present their work for sale as prints, but this is the first time we’ve seen an advertising campaign presented in this way. Sonic Editions, founded by Russell Blackmore (a previous employee of The Economist), has formed a partnership with the newspaper to print some of the most iconic posters from their White out of Red ad campaign, with each iteration hand framed, and available in a limited edition of 250.

Originally created by Abbott Mead Vickers, the first poster in the campaign was “I never read The Economist”, and the newspaper has continued to use this as an ongoing format.

 

The posters are available to buy at Sonic Editions, and are available in a limited edition of 250.

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CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of ‘Goodvertising’ and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website emblemetric.com, offering “data-driven insights into logo design”. In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD’s 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year’s Black Pencil and President’s Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes’ photographs of the unique lettering and illustration styles of British fairgrounds

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