On Road is ditching clichéd, millennial market research spiel for an open and honest dialogue with young consumers. We talk to the studio’s founders about working on Nike’s Nothing Beats a Londoner ad and why research should never feel transactional
Art Director Gem Fletcher introduces us to the work of London-based photographer Joe Pettet-Smith, whose current work examines the boundaries between science and fiction
Grime star Skepta’s contribution to the Manchester International Festival was part gig, part immersive theatre, and offered hints of how technology may change our experience of live events
As WeTransfer’s editorial website, WePresent, celebrates its first birthday, Editor Rob Alderson reflects on how brands are now less “guarded and precious” in what could be a new era for branded content that evokes a bygone era of long-form journalism
Emotion tracking is providing a way for brands to target their ads at audiences who will be most receptive to them. Nelly Gocheva from T Brand Studio, the marketing unit of the New York Times, explains how it is changing storytelling
A new exhibition, The Mapping of the Moon, explores some of our earliest attempts to make sense of our planetary satellite, with pieces of cartography dating back 350 years
Our latest issue is dedicated to ideas: how
to get them, and the brands and creatives
that are shaking them up
Advice and real life stories on the relationship between creativity and cash
Insights for crafting great experiences for art, ads, theatre, retail, public spaces, digital products and more
Inspiring stories, advice and insights on getting started in the creative industries
How creativity is making, changing and documenting places
Enjoy six heavyweight print issues a year, including The Annual and The Photography Annual, when you subscribe to CR. Always tip your postman.
A new book from Laurence King Publishing examines how the legendary Japanese photographer Daido Moriyama works. In this extract, author Takeshi Nakamoto introduces us to his ‘snapshot’ style
Our advertising correspondent Ben Kay examines what it takes to generate great ad ideas, and the value (or not) of going into the office at 2am
The Canadian brewery worked with agency One Twenty Three West on a range of beers designed to raise awareness and funds for endangered orcas
The broadcaster is airing a six-day livestream reconstructing the historic Apollo 11 mission, in celebration of 50 years since the eagle first landed
A new exhibition at Home in Manchester focuses on David Lynch’s paintings, an as yet under-recognised aspect of his creative practice. We explore their relation to his films, and the wider influence his work has had on others
Elvie has brought some much-needed innovation to women’s health tech – along with a tongue-in-cheek approach to advertising. We talk to Elvie’s Darren Goode and Mother ECD Ana Balarin about the brand’s approach
A new exhibition at the House of Illustration is celebrating the work of the 20th century graphic designer and educator, whose striking infographics showed people that science doesn’t have to be boring
Howard pays tribute to her father in the video for Stay High, which offers a beautiful glimpse of life in small town Alabama
Kate Dawkins Studio specialises in the creation of inventive and distinctive digital content for live shows and brand events. Here she talks about finding inspiration on the streets of east London, and why it pays to have a tidy desk
Whether it’s speaking at festivals, doing interviews, or simply sharing your work online, creative careers now come with an added requirement – the need to PR yourself. We find out how essential self promo really is
BFI Southbank’s new film season celebrates the 90s, which remains one of the most under-appreciated decades in cinematic history – even though it produced some of the most defiant, political films of our time
Here Design has created a multi-coloured visual identity for Somerset House’s Get Up, Stand Up Now exhibition, which celebrates 50 years of black creativity
Mother combined mindfulness and gravy in its January campaign for KFC, leading to news headlines and an appearance on a well-known US talk show. We talk to Mother’s ECD Hermeti Balarin and Digital Strategy Director Vairi MacLennan about the project
A good brief is key to creating a successful mobile campaign. But how should brands and agencies approach briefing for mobile? We take a look at three successful campaigns for Libresse, Snickers and M&M’s
Our On Brief project pairs emerging creative talent with startups to produce scroll-stopping visuals for Facebook and Instagram. Here we take a look at Thomas Harnett O’Meara’s collaboration with stationery brand Papier
Tips and advice for engaging with sports fans on Instagram and creating content that stands out
Ted Baker created a striking set of vertical videos to promote its Autumn Winter collection on Instagram Stories
Direct response ads now have to compete with brand campaigns on mobile feeds – so how can advertisers create compelling videos that will stand out and inspire consumers to take action? Here, Facebook IQ shares some advice based on recent research
A new feature created for easyJet’s app offers a novel way to book flights using screen grabs of Instagram posts
In the latest in our series showcasing emerging creative talent on Facebook and Instagram, we talk to Fumi Homma, a London-based photographer inspired by Americana
