As the agency model evolves, a spate of companies are seeing the advantage of backing new creative startups. They would be wise to look to the example of Mother, which has quietly done this for years to the benefit of all involved
The reality TV show has taken the guinea pig analogy literally in the promo by ITV Creative for its upcoming series
Born in the French Alps, Salomon is beloved by everyone from skiers to sneakerheads across much of Europe. Now the brand has its sights set on the rest of the world
As the London-based illustrator and artist opens his first bricks-and-mortar shop, he reflects on the journey that brought him here
Cappelli Identity Design has created a personal brand for Luca Vullo, a performer and educator who specialises in Italian gestures
As the cycling brand turns 20, we speak to CMO Tom McMullen about how it’s helped inspire a whole generation of design and community-led brands in the world of sport
Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning audiences
By loosening its approach to advertising, and engaging with its audience directly, the drinks brand has transformed with the times and won a whole new set of fans
Kelly Grovier’s new book charts the artist’s persistent dialogue with classic and contemporary art
We speak to Lego’s VP of global brand development Alero Akuya about the brand’s rare ability to straddle the physical and virtual worlds with ease – whether through its immersive new art exhibition in Paris or collaborations with Epic Games and Nike
The Pentagram partner has created the titles for the acclaimed new Netflix show, which reimagines the Greek myths in a contemporary setting
A new book from Reel Art Press collates the first comprehensive history of film posters. We explore why they remain an underappreciated area of cultural design
The Autumn 2024 issue of Creative Review looks at the brands and individuals who are pushing creativity forward on their way to the top
Mark Sinclair talks to the artist and designer about his new book, Lost Ordinary Magic, and the importance of recognising the power of simplicity and the everyday wonders that surround us
We explore how the 90s, an era the UK looks favourably upon for its thriving culture, are continually inspiring a stagnated creative industry
The band’s surreal new album visuals explore a darker, more grotesque side of romance. We speak to the creative team behind the campaign about challenging the visual tropes of rock music
As the &Walsh founder launches her agency’s new offshoot Type of Feeling, she discusses why typography’s ability to evoke emotions makes it one of the most powerful tools at a brand’s disposal
Kinda Studios is tapping into the emerging field of neuroaesthetics to help creatives and brands make more impactful work that benefits people’s wellbeing
Images and ideas to feed your imagination
Expert tips on how to navigate a creative career
Analysis of creative projects and trends
CR’s podcast on life in the creative industries
MTV’s MoonPerson mascot is at the heart of the awards’ shiny new campaign identity, which was created in collaboration with DixonBaxi
Finding inspiration in the restaurant’s visual archive, the designers have created a new brand from the ashes of the old one
Launched to coincide with World Suicide Prevention Day, the new campaign features an installation of thousands of balloons representing the young lives lost to suicide in the UK in the past decade
The beloved New York institution has a new identity created with the help of local design studio Other Means
Online fashion and lifestyle retailer Zalando has launched its new brand positioning with a campaign called What Do I Wear? created by Wieden+Kennedy Amsterdam
Birkenstock’s chief communications officer explains why the multi-billion-dollar brand has never needed a marketing department in its 250-year history
Set, costume and production designer Shona Heath’s enchanting, versatile vision stretches across many forms. Here, she shares the surprises and sacrifices of this line of work
In Meanwhile’s first piece of work for the brand, the agency is aiming to shake up the stale bingo sector with help from comedy music group The Midnight Beast
Wayne Deakin, global principal at Wolff Olins, reports from the recent Mad Stars festival in South Korea where he found inspiration, innovation and exciting creativity
Four photographers shot behind the scenes of the V&A’s major collection move into its new site at V&A East Storehouse
US-based experiential company verb is adept at creating unusual, fun and experimental moments for brands from Airbnb to Amazon. It’s time everyone knew their name
Design consultancy Rounded has worked with Campaign for Nuclear Disarmament on a new identity, including an evolution of the now iconic peace symbol that was designed for the organisation in 1958
How the most successful brands on TikTok drive performance through ground-breaking creativity
Ineffective work often stems from bad behaviours. To change things, you need to measure where it’s all going wrong
Low on the pecking order for policy makers, the FE sector is nonetheless vital to help nurture the next generation of creative thinkers
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure
The five qualities that great account management people bring to in-house agencies, and why their impact can be transformative.
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation
To achieve their goal of being seen as lead agencies, in-house creative agencies need to fill gaps in strategy, planning and process
Entertainment builds brand awareness, but according to TikTok it’s also a vital ingredient in performance marketing.
Don’t let your location or work commitments hold you back: advances in remote learning have made even practice-based courses like Fine Art much more accessible.
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team
Via its latest visual trends report, Depositphotos predicts an emphasis on wellness, joy and magic this year
Early adopters in fashion and entertainment are blazing a trail, but how could brands in other sectors embrace the potential of the metaverse?
Brands must dream big to push the limits of experience design in the metaverse.
Don’t waste time shuttling drives around: get the edge on the competition by shooting straight into the cloud.
Context is king in the art world, and digital twinning is an exciting new way for artists to establish provenance and boost the value of their creations.
Once you’ve found the ideal location for your campaign shoot, be sure to make the best of every corner of it
At an executive level, design thinking can transform an organisation from the inside – and this kind of cultural shift may prove vital for many brands’ survival
Insider advice from Burberry, Rimmel and Duolingo to thrive in TikTok’s world of democratised creativity
A strong digital presence is increasingly vital for any successful artist – and it starts with the right name