What Google Stadia’s branding reveals about the platform
Google’s new gaming platform Stadia enters a crowded market that is renowned for strong branding and marketing. James Greenfield examines what its design identity says about its offering
How Imogen Heap’s Creative Passport will empower musicians
For the past few years, alongside creating a new album and the soundtrack for Harry Potter & The Cursed Child, Imogen Heap has been working on a plan to revolutionise the music industry using blockchain technology. What could it mean for musicians?
Hilarious spoof trailer video compares “shitfests” Brexit and Fyre Festival
People’s Vote, the campaign for a second referendum on the EU, has released a spoof video that reworks the notorious Fyre Festival promo film as a pro-Brexit ad
Pentagram’s nature-inspired rebrand for Hay Festival
Designed by Marina Willer, the new identity centres on a colourful tree symbol which represents the different branches of work that the festival’s organisers carry out today
How cryptocurrency is funding creativity
Cryptocurrency is set to be the next big tech trend of our generation. We speak to Pentagram Partner Jon Marshall, who recently helped bring kids’ crypto piggy bank Pigzbe to life, about the role design is playing in bringing the technology to the masses
Is it time to get on TikTok?
It was the most downloaded iOS app of 2018, and it’s growing rapidly as more and more people get hooked on its winning formula of music and shortform video. CR investigates whether brands should get ready to jump on the TikTok bandwagon
Latest from CR
Making Money
No one likes talking about money, but we are going to…
Here’s some advice and real life stories on the tricky
relationship between creativity and cash
Experience: Insights for crafting experiences for retail, ads, digital products and more
Insights for crafting great experiences for art, ads, theatre, retail, public spaces, digital products and more
Beginnings: Advice and insights on getting started in the creative industries
Inspiring stories, advice and insights on getting started in the creative industries
The Place issue: How creativity is making, changing and documenting places
How creativity is making, changing and documenting places
Gaming: we examine creativity and innovation in the world of video games
We examine creativity and innovation in the world of video games
Print is dead heavy
Enjoy six heavyweight print issues a year, including The Annual and The Photography Annual, when you subscribe to CR. Always tip your postman.
How to be creative and live with bipolar
The creative industries are uniquely linked to mental health issues. Here the artist, photography professor and business-owner Steve Macleod speaks about a condition he has dealt with for as long as he can remember, and how it impacts his work and life
Samaritans tackles stigma around men seeking help in new campaign
Created by Mother, the poster-led campaign features handwritten messages by men who have previously gone to Samaritans for support, and coincides with the launch of the charity’s new brand identity
Remembering Abram Games’ wartime work
More than 100 propaganda posters created by the late graphic designer during the Second World War are showcased in a new book authored his daughter, Naomi Games, and a coinciding exhibition at the National Army Museum
Work’s not all about the money … or is it?
While we all need to earn a living, younger people are increasingly motivated by more than just their paypacket. How are creative companies responding to the challenge of offering meaningful benefits to their younger team members?
New Hornbach ad spot lavishes in the illicit smell of sweat
German gardening brand Hornbach and agency Heimat mark the garden season with an inversion of typical DIY advertising
New Audi ad shows that good things come in small packages
The BBH London led campaign film pits the Audi A1 up against the weightier A7 model, as the two cars perform a perfectly synchronised routine in an empty swimming pool
The photographers exposing the Arctic’s “chaos” and climate change
A new exhibition at the Saatchi Gallery in London showcases the photojournalism of Yuri Kozyrev and Kadir van Lohuizen, who have been documenting the changes wrought by climate change on the Arctic region
Turning a side hustle into a business
Tom Evans founded BleepBleeps – a tech startup making connected products for parents – while working in advertising. Here, he shares some advice on taking your side hustle to the next level
Should I work for free?
It’s an eternal issue in the creative industries, and a question that rarely has a simple answer. Here, we get to the bottom of when, if ever, it’s a good idea to work for free, what to watch out for, and what to bear in mind when deciding
Japan’s Olympic story comes full circle with 2020 pictograms
Over 50 years since pictograms were first used at the Tokyo 1964 Olympics, Japanese designer Masaaki Hiromura has created 50 new symbols ahead of next year’s event
Ikea’s ThisAbles campaign focuses on making its furniture more accessible
In an important step for the retailer, some of its best-selling products including the Billy Bookcase and Karlstad Sofa now include optional add-ons that make them easier to use if you have a disability
Travel to fantasy worlds in SNCF’s sci-fi ad campaign
French railway company SNCF is taking passengers on a journey into space with an otherworldly outdoor campaign
In partnership with Facebook & Instagram
Insights: How to brief for mobile
A good brief is key to creating a successful mobile campaign. But how should brands and agencies approach briefing for mobile? We take a look at three successful campaigns for Libresse, Snickers and M&M’s
In partnership with Facebook & Instagram
On Brief: Papier x Thomas Harnett O’Meara
Our On Brief project pairs emerging creative talent with startups to produce scroll-stopping visuals for Facebook and Instagram. Here we take a look at Thomas Harnett O’Meara’s collaboration with stationery brand Papier
In partnership with Facebook & Instagram
Insights: Engaging with sports fans on Instagram
Tips and advice for engaging with sports fans on Instagram and creating content that stands out
In partnership with Facebook & Instagram
Great Work: Ted Baker’s Instagram Stories
Ted Baker created a striking set of vertical videos to promote its Autumn Winter collection on Instagram Stories
In partnership with Facebook & Instagram
Insights: Creative considerations for direct response advertisers
Direct response ads now have to compete with brand campaigns on mobile feeds – so how can advertisers create compelling videos that will stand out and inspire consumers to take action? Here, Facebook IQ shares some advice based on recent research
In partnership with Facebook & Instagram
Great Work: easyJet, Look & Book
A new feature created for easyJet’s app offers a novel way to book flights using screen grabs of Instagram posts
In partnership with Facebook & Instagram
New Talent: Fumi Homma
In the latest in our series showcasing emerging creative talent on Facebook and Instagram, we talk to Fumi Homma, a London-based photographer inspired by Americana
In partnership with Facebook & Instagram
New Talent: Jill Senft
In the latest in our series showcasing emerging creative talent on Facebook and Instagram, we talk to Berlin-based illustrator Jill Senft about her whimsical paintings and zines