Corteiz and Nike’s new campaign is an ode to UK streetwear culture
The cameo-laden film offers a first glimpse at the much-hyped collaboration between the two brands, as they promote their new Air Max 95 drop
Ibrahim Rayintakath on translating text into visuals
The India-based creative talks about the unique challenges and opportunities of editorial illustration, and the techniques he uses to avoid repetition in his practice
Wise’s new branding reflects its shift in direction
Accessibility is at the heart of the fintech brand’s new identity, which was designed in collaboration with Ragged Edge to resonate with people across the globe
Life in multiple dimensions
Artificial intelligence may bring a new meaning to hybrid working in the future, as our digital avatars are taught to sweat the small stuff while we take care of the big questions, suggests We Are Pi ECD Rick Chant
Harry Butt on why the future is in motion
Butt has given up his independent practice to join the newly launched Nexus Design Studio, which will bring a focus on motion design to the award-winning animation company
Why Creativity Matters: Secrets of the client-agency relationship
Our virtual event series returns with a discussion on how to nurture a successful client-agency relationship, featuring speakers from Libresse/Bodyform, BBH and Meanwhile
Latest from CR
How much do you earn?
Every single person at How&How knows what their colleagues are being paid, from the most junior designer to the studio’s owners. The branding studio’s co-founder Cat How discusses the pros and cons of total salary transparency
We’re all worldbuilders now
The world may be in flux, but people are responding by building new stories and ways of communicating. The creative possibilities are endless, says Dentsu Creative’s Keely Adler
How in-house teams can attract the best creative talent
In-house teams are on the rise, but not all brands offer the same creative opportunities – we examine how to draw talent to your company, and keep it
The Future Issue of Creative Review is out now!
In this year’s edition of the Future Issue, we examine the innovations that are shaping creativity and culture, and look at how our visions of the future are portrayed
Can brands save our relationship with sex?
Sex Brand is reimagining the condom at a time when people are having less sex than ever. We speak to Uncommon’s Nils Leonard about bringing new life to a flaccid category
Why culture is everything for in-house creatives
Robbie Black, head of brand communications at M&S Food, and Pete Miller, global creative director and co-founder at Octopus Energy, discuss how they’ve built environments that foster freedom of thought and brilliant ideas
Beyond the Streets: A visual history of graffiti
We speak to graffiti historian Roger Gastman about curating Saatchi Gallery’s new show, which explores street art’s enduring influence on the wider art and brand worlds
Inside Ikea’s Content Factory
We hear how the brand is bringing more of its creative capabilities in-house, and why content has been part of its DNA since the halcyon days of the Ikea Catalogue
7UP doubles down on zingy palette in new design identity
The brand’s new identity was designed by PepsiCo’s in-house team as part of its new ‘UPliftment’ brand strategy
Rod Sobral on why in-housing doesn’t compromise creativity
The global CCO at Oliver – the agency that runs agencies for brands – talks to us about the unstoppable rise of in-housing and why it doesn’t mark the end of creative agencies
How Duolingo created its in-house animation ‘engine’
Acquiring Detroit studio Gunner has revolutionised how the language learning app approaches animation. Duolingo tells CR why bringing the business in-house was the right decision
A titillating look at the history of men’s magazines
A series of books published by Taschen approaches men’s magazines with a historical lens and also tracks the wider societal changes alongside their evolution. We talk to the series author about the value in examining this history
How creativity can elevate Indigenous Australian voices
CR speaks to the founders of We Are Warriors, the first Australian platform of its kind created to celebrate “Blak excellence and the next generation”
Does Burberry’s redesign signal a new chapter for ‘British’ symbolism?
Under new chief creative officer Daniel Lee, the fashion house has revealed a refreshed design identity that centres on its British heritage. Is it more than just a rebuke of minimal fashion branding?
Paris 2024 Olympics reveals the next phase of its visual identity
Ahead of the Games next summer, the organising committee for the Olympic and Paralympic Games says Paris 2024 is about celebrating sport, style and culture
Colour Clash rips up the colour theory rule book
The book, published by Counter-Print, boldly explores the ‘no-go’ colour combinations in graphic design and the designers choosing to break with convention
Matt Williams on making a career change
Previously a footwear designer, Williams made the shift into illustration four years ago and is now working for clients including Nike and Vogue. He talks about the challenges he’s faced and the changes he’d like to see in the industry
Zanele Muholi on photography as activism
As a new retrospective opens at the MEP in Paris, the photographer and visual activist discusses their life’s work amplifying South Africa’s Black LGBTQIA communities
Creative Inspiration
Images and ideas to feed your imagination
Advice for Creatives
Expert tips on how to navigate a creative career
Creative Insights
Analysis of creative projects and trends
Creativity Sucks!
CR’s podcast on life in the creative industries
Nando’s new ad is a fun look at its brand experience
While it’s packed with cameos from the worlds of football, music and social media, the real star of this new ad is Nando’s itself
Quentin Blake creates feathery illustrations of Macbeth for whisky range
The illustrator has reinterpreted the characters in the Shakespearean tragedy as birds, which appear on the bottles of a new whisky collection themed around the play
What brands can learn from children’s TV shows
CR finds out what makes great TV for kids, plus the lessons brands can learn from the connections these shows make with their audience
Introducing the line-up for Offf Festival 2023
The festival returns to Barcelona in March, with Collins founder Brian Collins, 3D artist Eva Cremers, and VFX studio Framestore among this year’s speakers
A queer photographic history of the male physique
A new show at the Photographers’ Gallery is transporting visitors back to post-war London, when a clandestine visual culture documenting gay men’s bodies emerged
BBH showcases the winners of the Differently Does It programme
The global film competition, launched to find more diverse voices in film, saw four filmmakers given funding to each create a short film
How in-house teams and external agencies can work in harmony
We speak to Sky Creative and JKR about why an ‘us vs them’ attitude to the in-house and external agency partnership is outdated, and why the foundations for its success are the same as any relationship
Nokia launches new logo to reflect change in direction
The new identity aims to simplify the logo to create a more dynamic approach to the brand, and to signify a shift in strategy and focus
Joe Lycett on comedy, activism, and graphic design
Joe Lycett has already perfected the art of trolling politicians and over-zealous brands, and is now gifting the world a coffee-table book about bins. He talks to CR about using art and comedy as rebellion and why comedians should care more about fonts
Difflam throat spray launches craft-focused campaign
Created with VMLY&R and Hudson Christie, the series of ads aim to personify the symptoms of a sore throat to drive brand awareness
Vineyard Theatre’s new branding is never the same twice
NB Studio has created a visual identity that “delights in breaking boundaries” for the 40-year-old Off Broadway venue
Nike’s new Jordan ad charts a young girl’s rise to sporting stardom
In Uncommon Creative Studio’s first piece of work with Jordan Brand, the emotive film has been brought to life by an all-female team in front and behind the camera
Depositphotos
Depositphotos names seven powerful concepts driving creative trends in 2023
Via its latest visual trends report, Depositphotos predicts an emphasis on wellness, joy and magic this year
Meta
How the metaverse could transform brand engagement
Early adopters in fashion and entertainment are blazing a trail, but how could brands in other sectors embrace the potential of the metaverse?
Meta
Unlock more immersive brand experiences in the metaverse
Brands must dream big to push the limits of experience design in the metaverse.
In partnership with Adobe
Speed is of the essence for video production success
Don’t waste time shuttling drives around: get the edge on the competition by shooting straight into the cloud.
ART.art
Digitisation is the future of artistic authenticity
Context is king in the art world, and digital twinning is an exciting new way for artists to establish provenance and boost the value of their creations.
Peerspace
Get the most from any shoot location
Once you’ve found the ideal location for your campaign shoot, be sure to make the best of every corner of it
Figma
Why businesses should be led by designers
At an executive level, design thinking can transform an organisation from the inside – and this kind of cultural shift may prove vital for many brands’ survival
TikTok
How brands can be authentic on TikTok
Insider advice from Burberry, Rimmel and Duolingo to thrive in TikTok’s world of democratised creativity
ART.art
Build your personal brand online
A strong digital presence is increasingly vital for any successful artist – and it starts with the right name
Peerspace
Source the perfect shoot location
Insights and advice to give your next campaign shoot the wow factor
UAL Awarding Body
Provocative questions to inspire the next generation
A simple prompt can be all it takes to overcome creative block and provoke a new way of thinking
Playbook
Discover the joy of being organised as a creative
The creative process may be messy by nature, but these three rules will help even the most unorganised creative keep everything in its right place – so you can reduce stress and be more productive
TikTok
How brands are getting creative on TikTok
We speak to some of the judging panel for the TikTok Awards 2022 about how brands should be approaching the platform, and what makes for an effective TikTok campaign
Production Type
Why more type designers should break the rules
Fresh from designing his first retail typeface, Hugues Gentile, senior type designer at Production Type, shares his sculptural approach to crafting letterforms
