After championing female empowerment for years, the ad industry has turned its attention towards masculinity, via a new spot from Gillette. It’s proving divisive but does it justify being described as the “worst marketing move ever”?
The creative industries are notorious for fetishising long hours and all-nighters. But for creativity, overwork is counter-productive, says Tanya Livesey. Taking time out to get some proper rest is much more productive and effective
The Favourite is hotly-tipped for major awards success. Design fans have an additional reason to love the film – its distinctive typographic ‘chapter openers’. We spoke to their designer Vasilis Marmatakis
A certain budget hotel in Amsterdam provided Erik Kessels with the perfect opportunity to make a name for himself in advertising
Fila, Kappa and Champion are all back in a big way, as part of a wave of sportswear brands undergoing a revival. But is it just 90s nostalgia, or is there more at play? And what can other ‘zombie’ brands learn from their example? CR finds out
Founders Ben Wright and Paul Stafford on starting out in the industry, growing an agency and the challenges of working on high-profile rebrands
Inspiring stories, advice and insights
on getting started in the creative industries
How creativity is making, changing and documenting places
Creative thinking and the body across advertising, design, photography and digital
How creativity and design is changing retail
We examine creativity and innovation in the world of video games
A good brief is key to creating a successful mobile campaign. But how should brands and agencies approach briefing for mobile? We take a look at three successful campaigns for Libresse, Snickers and M&M’s
Our On Brief project pairs emerging creative talent with startups to produce scroll-stopping visuals for Facebook and Instagram. Here we take a look at Thomas Harnett O’Meara’s collaboration with stationery brand Papier
Tips and advice for engaging with sports fans on Instagram and creating content that stands out
Ted Baker created a striking set of vertical videos to promote its Autumn Winter collection on Instagram Stories
Direct response ads now have to compete with brand campaigns on mobile feeds – so how can advertisers create compelling videos that will stand out and inspire consumers to take action? Here, Facebook IQ shares some advice based on recent research
A new feature created for easyJet’s app offers a novel way to book flights using screen grabs of Instagram posts
In the latest in our series showcasing emerging creative talent on Facebook and Instagram, we talk to Fumi Homma, a London-based photographer inspired by Americana
In the latest in our series showcasing emerging creative talent on Facebook and Instagram, we talk to Berlin-based illustrator Jill Senft about her whimsical paintings and zines
Enjoy six heavyweight print issues a year, including The Annual and The Photography Annual, when you subscribe to CR. Always tip your postman.
Making games has never been more accessible, with the game industry a huge opportunity for creatives to test their skills. But what does it take? Indie game designer Gregorios Kythreotis shares his advice
Design studio GBH.London has created the branding for the new high-speed sailing competition, incorporating a distorted word mark and an unconventional colour palette
Being a music supervisor involves much more than finding the perfect track. We spoke to Catherine Grieves – music supervisor on Killing Eve – about the demands of the job and her route into film and TV
As Magnum Photos launches a new online course in street photography, we talk to Martin Parr about his tips for getting started, how you have to take a lot of rubbish, and why it’s best to shoot first and deal with problems later
Five science classics have been treated to unique new covers, thanks to a collaboration between Vintage Classics and the pattern-focused design studio
Valter Casotto tells CR about doing make-up for weird and wonderful creatures in everything from Game of Thrones to The Hobbit, the value of getting work experience early on, and making sure you leave your artistic ego at the door when you start a new job
While a diversity of voices in the advertising industry is a necessity, a diversity of talent in other ways may be a hindrance to making great work, argues our ad correspondent Ben Kay
Code is just another language, an artificial one, but a language none the less, says Zach Lieberman. You can do many wonderfully creative things with it if you stay curious, ask questions, and combine the things that interest you with code
Michael Lesslie, Lead Writer and Executive Producer of The Little Drummer Girl, explains what it’s really like to create scripts for the stage and screen – and offers some tips for aspiring writers
With vibrant, futuristic clothes and backdrops to match, the brand’s new campaign is a fashion-lover’s dream
Like most jobs in the film industry, being a prop designer is exhausting and exhilarating in equal measure. Having worked on everything from The Bill to Blade Runner 2049, Lydia Fry shares her tips on how to break into the wonderful world of props
For her first advice column of 2019, our resident agony aunt Anna Higgs advises a reader with a passion for short film on how to turn her side hustle into a full-time job
In this collection of articles we celebrate the art of storytelling, looking at outstanding uses of narrative techniques and exploring how compelling stories can be told in children’s books, VR experiences, TV dramas, podcasts & more
The best advertising work, how it was made, who made it and why
From breaking news to in-depth coverage, reviews and opinion
Celebrating the craft of filmmaking and creativity on screen
Leading creatives look back on the ups and downs of their careers
With the costs of living and running a business in London increasingly unrealistic, CR speaks to creatives who have made the move out of the capital
Sir John Hegarty, Jim Sutherland, Caroline Pay, Michael Johnson and Zia Zareem-Slade on how to make the best creative work
Opinion and analysis from the world of corporate identity
Nikki Miller, Workfront Marketing Manager, interviews Sam Jacobs, Creative Director, Marketing at Oliver/The Guardian about how the Guardian’s in-house team works
CR has just released its Creative Leaders 50 list, celebrating those we believe are driving change through creativity. Here we highlight those on the list who are particularly focused on collaboration
We’ve talked to five of CR’s Creative Leaders 50 about how they have handled failure in their own career, and how they advise others to cope when things don’t go according to plan. Next we talk to designer and publisher Adrian Shaughnessy
We’ve talked to five of CR’s Creative Leaders 50 about how they have handled failure in their own career, and how they advise others to cope when things don’t go according to plan. First up is production company Somesuch co-founder, Sally Campbell
You know how it goes: the better you perform, the more requests for work you will receive, and the harder it gets to manage your time. But, introduce a few simple processes and you can take back control says Jada Balster, Workfront’s VP Marketing
CR has just released its Creative Leaders 50 list, celebrating those we believe are driving change through creativity. Here we highlight those who are using creative thinking to help achieve social change
The Creative Leaders 50 is an annual scheme from Creative Review, in partnership with Workfront, to celebrate, educate and inspire those who are leading creative businesses, organisations and teams. We have selected 50 people from across the UK and European creative industries who we feel are driving change, not just within their organisation but in […]
