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Are creators the new creatives?

CR looks into the increase in agencies and brands opting to work with creators in their campaigns, and examines the value they can bring, plus whether they present a threat to the traditional agency model 

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Are specialisms dead?

And does it matter if they are? We ask a range of creatives about whether the industry is oversaturated with generalists, why this might seem to be the case, and what is lost and gained