Teach First rebrands with a snappy new identity by Johnson Banks
The charity has ditched its “corporate” identity in favour of an all-encompassing rebrand that reflects its mission to create fair education for all
Why words are vital to advertising
Copy can often be overlooked in advertising in favour of the seduction of images. But in fact they are a creative’s most powerful weapon, argues Ben Kay
Paw-trait master: The archive of cat photographer Walter Chandoha
A new book published by Taschen gives readers a glimpse into Walter Chandoha’s archive of 90,000 cat images taken over his 70-year career
The evolution of emojis
From crying with joy to the flirty aubergine, emojis have become engrained in our everyday discourse. We speak to Google’s emoji program Creative Director, Jennifer Daniel, about how they are helping shape keyboard culture
How I Write: Simon Stephens
The Olivier Award-winning playwright shares his thoughts on the writing process – including why it’s important to sit on ideas, sometimes for years at a time, and how the ‘boring’ work can be key
Gradwatch 2019: Jake Newbury, Norwich University of the Arts
Jake Newbury is one of ten creatives we’ve selected to feature in our annual Gradwatch showcase, where we put the spotlight on the art and design grads we feel are producing outstanding creative work
Latest from CR
WORDS
We’re celebrating the power of the words. From copywriting
to screenwriting, catchy jingles to long-form ads, we look
at the connection between language and creativity
Making Money: Advice and real life stories on the relationship between creativity and cash
Advice and real life stories on the relationship between creativity and cash
Print is dead heavy
Enjoy six heavyweight print issues a year, including The Annual and The Photography Annual, when you subscribe to CR. Always tip your postman.
Gradwatch 2019: Illustrator Naomi Anderson-Subryan, Camberwell College of Arts
Illustrator Naomi Anderson-Subryan is one of ten creatives we’ve selected to feature in our annual Gradwatch showcase, where we put the spotlight on the art and design grads we feel are producing outstanding creative work
How I Got Here: Lemn Sissay
Ahead of the release of his memoir, the poet discusses growing up in care, documenting his existence through poems when no one else listened, and poetry’s remarkable pop culture resurgence
Why aren’t brands being braver with type?
Bespoke typefaces are on the rise, but are brands making the most of them? As a wave of geometric sans serifs take over, we ask if it’s time branding embraced a bolder approach
On the holiday-work juggle
Our design correspondent Daniel Benneworth-Gray has escaped work for a family holiday. Or has he…?
Fans take over the reins for Peaky Blinders promo art
As the country readies itself for the fifth season of hit series Peaky Blinders, BBC has called on its fans to submit art for the promotional campaign
Hinge’s new campaign shows why it’s “designed to be deleted”
Created by Red Antler, the series of ads introduce us to Hingie, an endearing, fluffy app icon who meets his demise while playing cupid for a number of blossoming romances
Can AR help save retail?
AR is much talked about, but we rarely hear how it can be used creatively for brands. Here, Stink Studios’ James Britton examines the exciting and inventive possibilities for AR in retail spaces
How writing and design can respond to fast-moving times
We often think of writing and design as being a slow and reflective process. But in our quickly changing news landscape, there can be merit in reacting fast and loose, says Nick Asbury
Gradwatch 2019: Illustrator Hollie Fuller, Leeds Arts University
Illustrator Hollie Fuller is one of ten creatives we’ve selected to feature in our annual Gradwatch showcase, where we put the spotlight on the art and design grads we feel are producing outstanding creative work
Markéta Luskačová’s photography embraces the North East seaside
The Martin Parr Foundation will play host to Markéta Luskačová’s nostalgic photographs of the North East seaside and the proud beach-goers who frequented it
Burger chain Byron has quietly unveiled a new logo
The updated design, apparently inspired by guests sitting at a table, is part of a wider overhaul of Byron’s visual identity
How should you write about your work?
When it comes to showcasing your work, words can be just as important as visuals. We asked designer Adam Rix, and agents James Gerrard-Jones and Jon Cockley for advice on writing bios and descriptions of work, as well as how to communicate your ideas
In partnership with Facebook & Instagram
Great Work: Farfetch, The World Through Fashion
Farfetch created a wealth of Instagram content to promote its new initiative, Farfetch Communities, which allows shoppers to browse curated edits from a global community of creatives, including Adwoa Aboah and Riz Ahmed
In partnership with Facebook & Instagram
Great Work: KFC’s KFChill
Mother combined mindfulness and gravy in its January campaign for KFC, leading to news headlines and an appearance on a well-known US talk show. We talk to Mother’s ECD Hermeti Balarin and Digital Strategy Director Vairi MacLennan about the project
In partnership with Facebook & Instagram
Insights: How to brief for mobile
A good brief is key to creating a successful mobile campaign. But how should brands and agencies approach briefing for mobile? We take a look at three successful campaigns for Libresse, Snickers and M&M’s
In partnership with Facebook & Instagram
On Brief: Papier x Thomas Harnett O’Meara
Our On Brief project pairs emerging creative talent with startups to produce scroll-stopping visuals for Facebook and Instagram. Here we take a look at Thomas Harnett O’Meara’s collaboration with stationery brand Papier
In partnership with Facebook & Instagram
Insights: Engaging with sports fans on Instagram
Tips and advice for engaging with sports fans on Instagram and creating content that stands out
In partnership with Facebook & Instagram
Great Work: Ted Baker’s Instagram Stories
Ted Baker created a striking set of vertical videos to promote its Autumn Winter collection on Instagram Stories
In partnership with Facebook & Instagram
Insights: Creative considerations for direct response advertisers
Direct response ads now have to compete with brand campaigns on mobile feeds – so how can advertisers create compelling videos that will stand out and inspire consumers to take action? Here, Facebook IQ shares some advice based on recent research
In partnership with Facebook & Instagram
Great Work: easyJet, Look & Book
A new feature created for easyJet’s app offers a novel way to book flights using screen grabs of Instagram posts
