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Can Klarna shake up the way we shop?

Klarna’s pastel pink aesthetic and playful marketing is setting it apart from traditional finance brands – but it isn’t without its critics. As the ‘shop now, pay later’ service faces regulation, we explore how it is using creativity to try and win over consumers

The joy of friction

Most brands are on a mission to create customer experiences that are as simple and smooth as possible. Yet, argues Wayne Deakin, ECD, EMEA at Huge, sometimes a bit of friction is a good thing


Milton Keynes