Reddit’s mascot gets a 3D glow up in identity refresh
Developed by Pentagram, the forum website’s bubbly new visual identity kickstarts its new positioning as “the heart of the internet”
Gen Z’s attention span is longer than you think
ITV’s wellness offshoot Woo has created a three-part entertainment series born from a TikTok trend. Founder Stephen Mai and creative director at large Ravi Amaratunga Hitchcock discuss what people are getting wrong about storytelling for Gen Z, and the key to creating platform agnostic content
Ford, Dickies and Euphoria’s Sydney Sweeney launch tie-up
Following a popular partnership earlier this year, the automaker and workwear brand have come together again for a collaboration fronted by actor Sydney Sweeney
The role design can play in the COP summits and beyond
With COP28 kicking off, Michael Johnson from Johnson Banks reflects on the impact of the conferences, the responsibility designers have, and the limitations of design in the climate space
Why it pays for advertising to be enigmatic
The most effective ads leave a gap for the audience to join in on the messaging, by giving them the respect to work it out themselves
Exposure: András Ladocsi
In András Ladocsi’s photographs, water acts as a connecting force to his past as well as an enduring theme in his present work, where he explores ideas of friendship, community, and freedom
Latest from CR
Introducing New Talent 2023
Welcome to our annual showcase celebrating fresh talent entering the creative industries
Irene Suosalo on the joys of the creative journey
The video artist and illustrator is driven by her creative process, which combines new and old techniques. Here, she talks about the importance of working with other creatives
Andy Vella creates textural designs for The Cure’s new book
The band’s longstanding collaborator has produced layered illustrations and a deluxe edition for the new biography, which takes the form of an encyclopedia
Creativity Sucks! podcast looks at how to be a great creative leader
The latest episode of Creative Review’s podcast looks at how to nurture creative teams, with advice from Richard Holman, Rani Patel, and Sarah Watson
John Lewis’ Christmas ad introduces a new star – and a new era
The retailer’s highly anticipated Christmas spot celebrates reconfiguring traditions as it unveils its own evolution with its first campaign from Saatchi & Saatchi
How Sonos is reflecting our listening habits
We look at how a creative approach to marketing is helping Sonos tap into the emotional power of sound, plus how the brand is bringing spatial audio to the masses
Why AI should be a musical force for good
If used in collaboration with creators, and with an ethical mindset, AI can open up a world of musical opportunities for brands. Here Roscoe Williamson offers some practical advice for best practice
The irreverence of Sports Banger immortalised in print
A new book by the fashion house’s founder, Jonny Banger, celebrates ten years of its unique brand of socially conscious satire
Inside Wolff Olins’ new branding
For designers, taking on the branding of their own company is a complicated task. Here, Wayne Deakin, global creative principal at Wolff Olins, explains how they addressed the challenge
New podcast episode: How ad agencies are changing with the times
This episode of Creativity Sucks! looks at how advertising agencies are adapting to offer something new to clients and creatives alike
Annual Awards 2024 are open for entries
Back for their 21st year, Creative Review’s awards celebrate the very best in advertising, design and much more
Inside Deliveroo’s new visual identity
We hear from Deliveroo’s in-house agency about how they created a new identity fit for a global brand, and why its existing logo and teal colour weren’t up for discussion
Soren Iverson’s satirical take on product design
The designer tweaks features on well-known apps as part of a daily side project, from previewing your Hinge date in AR to nepotism disclosures on LinkedIn. He talks to us about gaining traction on social media and what it’s brought to his design practice
Creative Inspiration
Images and ideas to feed your imagination
Advice for Creatives
Expert tips on how to navigate a creative career
Creative Insights
Analysis of creative projects and trends
Creativity Sucks!
CR’s podcast on life in the creative industries
Good Reads: Roam is a visual celebration of the modern folk movement
Brought to life by an archaeologist and an illustrator, the new magazine explores what the folk renaissance looks like in a modern, capitalist, multicultural, gender non-conforming society
Le Rub’s Mediterranean-inspired identity brings a dose of sunshine
Retro typography, warm colour gradients, and characterful illustrations come together in Leslie David Studio’s identity for the sunscreen brand
Tom Emmerson on going against the grain
Whether shooting music videos, directing commercials, or eyeing up a career in feature films, the director is determined to make work that challenges mediocre creativity
Areas of Outstanding Natural Beauty rebrands as National Landscapes
Representing some of the UK’s most beautiful landscapes, the nature organisation was due a brand update to improve visibility and accessibility – starting with a simplified name
In-House Agency Leaders Club
Want to change it? Measure it!
Ineffective work often stems from bad behaviours. To change things, you need to measure where it’s all going wrong
EmergentX’s warped redesign is like stepping into a video game
The company’s new identity by adam&eveDDB uses variable font technology to transform letterforms from glitchy to legible, symbolising its ambition to demystify opaque tech developments
A new exhibition captures a century of Irish stamp design
Launched to coincide with Irish Design Week, the show reveals the immense skill and craft involved in creating masterpieces on a tiny scale
Apple’s heartwarming holiday ad will have you reaching for the tissues
Titled Fuzzy Feelings, the ad combines live action and stop motion to tell a tale that reminds us to look beyond our differences
Lücy Jordan on shaking up the status quo
We speak to Mother creative team Lücy Aa and Jordan Waters about how they fell into advertising, and why the industry needs to get better at opening itself up to new talent
Carlos Idun-Tawiah on breathing life into the past
The photographer weaves reality and fiction in his work until the two become blurred. Here, he talks to us about his process and maintaining creative integrity in commercial projects
Why it pays to teach business to designers
How much should design graduates know about business and branding? For fashion academy JCA, entrepreneurship is an essential part of the learning experience
Oddy Knocky’s branding brings personality to the world of coffee
Sergeant Walnuts created the branding for the coffee company, including the name, derived from A Clockwork Orange, meaning ‘to go on one’s own’
How to cut through with creativity on TikTok
How the most successful brands on TikTok drive performance through ground-breaking creativity
In-House Agency Leaders Club
Want to change it? Measure it!
Ineffective work often stems from bad behaviours. To change things, you need to measure where it’s all going wrong
UAL Awarding Body
Why Further Education needs more love
Low on the pecking order for policy makers, the FE sector is nonetheless vital to help nurture the next generation of creative thinkers
TikTok
How travel brands can inspire wanderlust on TikTok
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure
In-House Agency Leaders Club
The case for account management at in-house agencies
The five qualities that great account management people bring to in-house agencies, and why their impact can be transformative.
TikTok
How to build fandom on TikTok
TikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation
In-House Agency Leaders Club
Why in-house agencies’ ambitions are growing
To achieve their goal of being seen as lead agencies, in-house creative agencies need to fill gaps in strategy, planning and process
TikTok
Why creativity and performance go hand in hand
Entertainment builds brand awareness, but according to TikTok it’s also a vital ingredient in performance marketing.
Falmouth University
Fulfil your creative potential through online study
Don’t let your location or work commitments hold you back: advances in remote learning have made even practice-based courses like Fine Art much more accessible.
Figma
Why non-designers must understand design better
Appreciation of the design process should permeate an entire organisation, not just its in-house creative team
Depositphotos
Depositphotos names seven powerful concepts driving creative trends in 2023
Via its latest visual trends report, Depositphotos predicts an emphasis on wellness, joy and magic this year
Meta
How the metaverse could transform brand engagement
Early adopters in fashion and entertainment are blazing a trail, but how could brands in other sectors embrace the potential of the metaverse?
Meta
Unlock more immersive brand experiences in the metaverse
Brands must dream big to push the limits of experience design in the metaverse.
In partnership with Adobe
Speed is of the essence for video production success
Don’t waste time shuttling drives around: get the edge on the competition by shooting straight into the cloud.
ART.art
Digitisation is the future of artistic authenticity
Context is king in the art world, and digital twinning is an exciting new way for artists to establish provenance and boost the value of their creations.
Peerspace
Get the most from any shoot location
Once you’ve found the ideal location for your campaign shoot, be sure to make the best of every corner of it
Figma
Why businesses should be led by designers
At an executive level, design thinking can transform an organisation from the inside – and this kind of cultural shift may prove vital for many brands’ survival
TikTok
How brands can be authentic on TikTok
Insider advice from Burberry, Rimmel and Duolingo to thrive in TikTok’s world of democratised creativity
ART.art
Build your personal brand online
A strong digital presence is increasingly vital for any successful artist – and it starts with the right name
