THE IDEAS ISSUE

Our latest issue is dedicated to ideas: how

to get them, and the brands and creatives

that are shaking them up

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Print is dead heavy

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What’s the big idea?

Our advertising correspondent Ben Kay examines what it takes to generate great ad ideas, and the value (or not) of going into the office at 2am

How Elvie is changing women’s health tech

Elvie has brought some much-needed innovation to women’s health tech – along with a tongue-in-cheek approach to advertising. We talk to Elvie’s Darren Goode and Mother ECD Ana Balarin about the brand’s approach

How I Get Ideas: Designer Kate Dawkins

Kate Dawkins Studio specialises in the creation of inventive and distinctive digital content for live shows and brand events. Here she talks about finding inspiration on the streets of east London, and why it pays to have a tidy desk

How important is self promotion?

Whether it’s speaking at festivals, doing interviews, or simply sharing your work online, creative careers now come with an added requirement – the need to PR yourself. We find out how essential self promo really is

Why is 90s cinema overlooked?

BFI Southbank’s new film season celebrates the 90s, which remains one of the most under-appreciated decades in cinematic history – even though it produced some of the most defiant, political films of our time

GROUP GRAPHIC DESIGNER

Bedford, Bedfordshire