We’re celebrating the power of the words. From copywriting
to screenwriting, catchy jingles to long-form ads, we look
at the connection between language and creativity

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Print is dead heavy

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How I Write: Simon Stephens

The Olivier Award-winning playwright shares his thoughts on the writing process – including why it’s important to sit on ideas, sometimes for years at a time, and how the ‘boring’ work can be key

How much bad behaviour is OK?

After watching Fosse/Verdon, a series which explores the creative relationship between Bob Fosse and Gwen Verdon, designer Paul Cardwell ponders what, if any, allowances we should make for the notorious ‘creative temperament’

How I Got Here: Lemn Sissay

Ahead of the release of his memoir, the poet discusses growing up in care, documenting his existence through poems when no one else listened, and poetry’s remarkable pop culture resurgence

Can AR help save retail?

AR is much talked about, but we rarely hear how it can be used creatively for brands. Here, Stink Studios’ James Britton examines the exciting and inventive possibilities for AR in retail spaces


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