As part of the celebrations of the tube’s 150th anniversary, TfL is using the moving image poster sites on its escalators to put today’s travellers face to face with their forebears through the ages
We’re currently working on a special issue of CR all about the London Underground and the visual communications work it has engendered over the past 150 years. One of our pieces will look at how Transport for London and its ad agency M&C Saatchi promote the network today.
As part of the 150th celebrations, TfL is running a campaign on escalators featuring a selection of tube travellers from years gone by.
We’re not big fans of these moving image poster sites by and large – mostly the campaigns which have run on them so far have been gimmicky and annoying. But this has to be the best use of the medium we have seen. Maybe the punk should be sticking two fingers up though?
Agency: M&C Saatchi. Photography: David Stewart
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