2012 Logo: Lance Wyman says “give it a chance”

Along with Aicher’s work for Munich 72, another classic year for Olympic graphic design was Mexico 68, the logo for which was created by US designer Lance Wyman. His concept was radical – it hinted at Op Pop while embracing the vernacular visual culture of the host city – and, like London 2012, it was essentially a graphic stamp, rather than a traditional image with accompanying city name, rings and year. We asked Lance what he thought of the London 2012 work.

1968-2012

Along with Aicher’s work for Munich 72, another classic year for Olympic graphic design was Mexico 68, the logo for which was created by US designer Lance Wyman. His concept was radical – it hinted at Op Pop while embracing the vernacular visual culture of the host city – and, like London 2012, it was essentially a graphic stamp, rather than a traditional image with accompanying city name, rings and year. We asked Lance what he thought of the London 2012 work.

“The London 2012 logo has been presented with promising descriptive text but besides the date, I don’t think the logo itself attempts to reference anything of significance,” he says. “It has certainly aroused a lot of critical references, from grade school paper cuts to porno.

“My gut feeling though is to give the logo a chance, he continues. “It has a recognisable, brash character and might offer an open book of application possibilities that will keep it fresh into 2012.

“I remember, in the early stages of designing of the Mexico Olympic program, a Swiss journalist commented that the Mexico68 logo didn’t work because it wasn’t very legible. It really frightened me but I knew what we had in mind and stuck with it.”

It’s now one of the most famous Olympic logos ever designed. Will London 2012 follow suit if we give it time?

1968 poster
1968 work

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000