Although published to mark 25 years of Channel 4, 25×4 is not a formal history of the broadcaster. Instead, Spin was asked to design a book that would seek to highlight the channel’s contribution to key social, cultural and political debates of the last quarter of a century as well as placing its output in the context of the times.
“25×4 attempts to replicate the creative approach that has guided Channel 4’s editorial decision-making in the quarter century of its existence,” says c4 head of marketing, Rufus Radcliffe. “It is a deliberately eclectic collection of essays, articles and interviews, photographs and visuals, loosely grouped around 25 social, political and cultural themes; issues that have never been far from the centre of national debate in the time Channel 4 has been on air.”
“The whole idea was to have an array of different opinions and voices in the book,” explains Spin creative director Tony Brook. The studio therefore commissioned original work from an impressive line up of photographers and illustrators for the book, including Lee Mawdsley, Angela Moore, Martin Parr, Alastair Thain and Andrew Rae. There are also contributions from artists such as Gregory Crewdson, Andy Goldsworthy and Boo Ritson. “Even with the artists’ work, we have used pieces that haven’t been shown anywhere and which were relevant to the content of the book,” says Brook.
Copies of 25×4 will be given to Channel 4 friends and associates but the book will also be on general sale, priced at £25, of course.