30 tones in 30 days

Today Yahoo! launched its new logo (above), following an experiment in which they released 30 logo variations in 30 days. Given the importance of brand language, Nick Asbury thought he’d explore a tone of voice equivalent – from ‘cloying’ and ‘hipster’ to ‘inexplicably tangential’

SENIOR DESIGNER

London (Euston)

MID-WEIGHT DESIGNER

Harpenden, Hertfordshire

DESIGNER

Witney, Oxfordshire

HEAD OF DESIGN

Winchester