Creative Review: You were design director at US Vogue, which many would consider as a dream job: why leave that to become a photographer?
Danko Steiner: It’s a completely different field of self-expression, and I decided to leave Vogue as it felt the right time for me to express certain ideas through photography or film which I could never do through art directing a magazine.
CR: Can you give us a little background on your life pre-Vogue – what were you doing and where were you doing it?
DS: Just before Vogue, I was a design director at Harper’s Bazaar in New York, and before that I was working at Visionaire and V magazine. That sums up my ten years of living in New York, work-wise. But as a student I wanted to be a photographer, so I’ve come full circle. I originally studied graphic design and photography in Zagreb, Croatia.
CR: In recommending you for this issue David James said that he thought your work represented something of a rejection of the highly-polished, ‘perfect’ fashion photography that has been the norm recently – do you see it that way?
DS: Not at all. I see my photography as the perfect fashion photography. I’m not sure how it relates to the current norm.
Danko Steiner is represented by MAP, mapltd.com