30/30 Part 6: David James on Danko Steiner

Creative Review is 30. To celebrate we have decided, in this 10 part feature, to look forward rather than back.

We asked a range of prominent figures, including practitioners, critics, curators and academics, to tell us about one thing, person, idea or place that they were excited about for the future.

For three decades we have covered the most interesting developments in visual communications: these articles will give you some idea of the ideas, people and directions that you might find in CR in the next 30 years.

Creative Review: You were design director at US Vogue, which many would consider as a dream job: why leave that to become a photographer?

Danko Steiner:
It’s a completely different field of self-expression, and I decided to leave Vogue as it felt the right time for me to express certain ideas through photography or film which I could never do through art directing a magazine.

CR: Can you give us a little background on your life pre-Vogue – what were you doing and where were you doing it?

DS: Just before Vogue, I was a design director at Harper’s Bazaar in New York, and before that I was working at Visionaire and V magazine. That sums up my ten years of living in New York, work-wise. But as a student I wanted to be a photographer, so I’ve come full circle. I originally studied graphic design and photography in Zagreb, Croatia.

CR: In recommending you for this issue David James said that he thought your work represented something of a rejection of the highly-polished, ‘perfect’ fashion photography that has been the norm recently – do you see it that way?

DS:
Not at all. I see my photography as the perfect fashion photography. I’m not sure how it relates to the current norm.

Danko Steiner is represented by MAP, mapltd.com

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