30/30 Part 7

Creative Review is 30. To celebrate we have decided, in this 10 part feature, to look forward rather than back.

We asked a range of prominent figures, including practitioners, critics, curators and academics, to tell us about one thing, person, idea or place that they were excited about for the future.

For three decades we have covered the most interesting developments in visual communications: these articles will give you some idea of the ideas, people and directions that you might find in CR in the next 30 years.

—#19/30—
No Longer Empty
Chosen by Alastair Coe, Kemistry Gallery,
London

No Longer Empty (NLE) is a non-profit organisation comprising a group of curators and artists who orchestrate public art exhibitions in vacant properties in New York. “The guys who set this up have some serious credentials. They’re still new and doing some very exciting work in abandoned New York City buildings,” says Coe.

nolongerempty.org

—#20/30—
Hall of Femmes by Hjärta Smärta
Chosen by Claire Catterall, curator, Embankment Gallery

One thing that warms my heart and makes me just a little more optimistic for the future is Hjärta Smärta’s Hall of Femmes project. These Stockholm-based graphic designers have embarked on a journey to rehabilitate the reputations of long-forgotten or neglected female graphic designers. The idea is to search out these women to act as role models for the current generation of women graphic designers. In such a male-dominated industry it’s wonderful to see more women emerging; but somehow they still don’t seem to get the plaudits they deserve. Hjärta Smärta’s first ‘outed’ role model was Ruth Ansel – the art director of Harper’s Bazaar and Vanity Fair. As well as publishing a book about her, they invited her to talk in Stockholm at a sell-out event. Ansel was just the first in what is intended to be a long line of women graphic designers to be celebrated. I look forward to discovering the others and hope that they inspire and encourage a future gener­ation of talented women graphic designers to be every bit as daring and uncompro­mising as they were.”

Hall of Femmes “is a project initiated in 2009 with the objective of bringing female graphic designers and art directors into the spot­light,” explain Hjärta Smärta’s Angela Tillman Sperandio and Samira Bouabana. “We always felt we lacked women in the busi­ness to look up to, and whose successes we could aspire to.”

In March 2009 the pair went to New York to meet some of the few leading female designers: their subsequent conversations are being transformed into a series of books. The first features Ansel who, aged just 24, became co-art director of Harper’s Bazaar with Bea Feitler, before going on to become art director of The New York Times Magazine and Vanity Fair.

“Each time she was the first woman in that position,” Tillman Sperandio and Bouabana note. “Hopefully Hall of Femmes will increase the number of women giving lectures, teaching at design schools, getting attention in the media, attending design juries and receiving design awards,” they say. “We believe in the power of role models. We believe that they are crucial when trying to envision success within this profes­sion. With Hall of Femmes we want to direct attention to those who managed to pull it off.”

hjartasmarta.se

More from CR

Lars Bastholm, Steve Wax and Grant Parker

Creative Review is 30. To celebrate we have decided, in this 10 part feature, to look forward rather than back.

We asked a range of prominent figures, including practitioners, critics, curators and academics, to tell us about one thing, person, idea or place that they were excited about for the future.

For three decades we have covered the most interesting developments in visual communications: these articles will give you some idea of the ideas, people and directions that you might find in CR in the next 30 years.

Oliver Jeffers London Talk

Children’s book illustrator and author Oliver Jeffers will be talking at the LCC in London on March 19…

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London