4,000 people helped re-brand a remote region of Australia

Tasmania’s West Coast hopes to reinvent itself with new open-source branding designed by For The People, and developed in partnership with the local community

Everyone from school children and tourism operators to local councillors and residents had a hand in the branding, which was created over 10 months of community workshops and feedback. For The People transplanted themselves from their Sydney home to Tasmania to work on the project, occupying a pop-up office in a 145-year-old mining town.

With Tasmania’s West Coast located a four-hour drive from the capital of Hobart, this allowed them to immerse themselves in the landscape and conduct in-depth interviews with communities from across the region. While there, they were able to uncover the stories that would shape the project – everything from the area’s protected Huon tree population, its history of “mining and pining”, and the “fiercely different identities” of the West Coast’s towns.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.




Maidenhead, Berkshire