4seven channel identity

Channel 4’s in-house agency 4Creative enlisted ManvsMachine to work with them to create the on and off air branding for Channel 4’s latest channel offering, 4seven…

Channel 4’s in-house agency 4Creative enlisted ManvsMachine to work with them to create the on and off air branding for Channel 4’s latest channel offering, 4seven…

The brief to ManvsMachine (who recently completed a rebrand for More4) was to expand on a logo created by Magpie Studio (and shown above) which saw the numeral seven appear on the side of a three-dimensional Channel 4 logo (as above).

Working together, ManvsMachine and 4Creative have worked with the idea of 4 and 7 appearing around a right angled corner from each other with idents taking viewers on a journey around a corner from left to right:

The graphic elements of the identity include a new cut of Chanel 4’s corporate typeface called 4seven which comes in three weights, as shown above.

The on screen graphics will look different depending on what time of day it is – the branding is dark at night and lighter during the day.

The actual logo is also set to change during the day too, not based on the time, but rather the amount of buzz the channel’s generating via social media sites, in particular Twitter, as ManvsMachine’s Mike Alderson explains: “In the graphic stings between shows, the 7 visually deforms with varying degrees of aggressiveness as shows generate more debate.”

Here’s a short reel showing the graphic element of the onscreen ident. Look out for the “buzzing” 7:

4seven launches today. Find out more at channel4.com/explore/4seven

Credits

Design & creative ManvsMachine / 4Creative
Creative d
irector Chris Wood & Alice Tonge
Director Mike Alderson & Tim Swift, ManvsMachine
Producer Louise Oliver
DOP Bob Pendar-Hughes
Production design Adam Zoltowski – Skyhook
Lead motion design Rupert Burton & Simon Holmedal
Logo design Magpie Studio
Editor Nick Armstrong – Envy Post
VFX/Post production MPC

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

 

 

CR in Print
The July issue of Creative Review features a piece exploring the past and future of the dingbat. Plus a look at the potential of paper electronics and printed apps, how a new generation of documentary filmmakers is making use of the web, current logo trends, a review of MoMA New York’s group show on art and type, thoughts on how design may help save Greece and much more. Also, in Monograph this month we showcase a host of rejected design work put together by two Kingston students.

Please note, CR is no longer stocked in WH Smith high street stores (although it can still be found in WH Smith travel branches at stations and airports). If you cannot find a copy of CR in your town, your independent newsagent can order it for you or you can search for your nearest stockist here. Alternatively, email Laura McQueen (laura.mcqueen@centaur.co.uk) or call her on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

You may also like

top_image_2_569_0.jpg - Nice publications - 4473

Nice publications

It’s time for another crop of nice publications, this time featuring the latest from Nobrow, the new issue of Ideas Illustrated, plus a newsprint publication by a group of graduating photography students…

usoc4_0.jpg - The Team Behind The Team - 4511

The Team Behind The Team

Y&R and animation production company Duck Studios are behind a series of charming animations for the US Olympic Committee each telling the story of a different athlete using a different style of animation

lego_small_0.jpg - A Lego forest blooms in the Australian outback - 4499

A Lego forest blooms in the Australian outback

To celebrate 50 years of the Lego brick in Australia, the toy brand has launched the Lego Festival of Play, and has been ‘planting’ lifesize Lego forests across Australia. The latest sprang up earlier this week in the remote outback town of Broken Hill….

basedupon_logo

3D Designer

Based Upon
bhf_logo

Creative Operations Manager

British Heart Foundation
gungho_logo

Graphic Designer

Gungho design