Read more

Image by eamesBot via Shutterstock

How can brands weather inflation?

Siegel+Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis

Cannes Lions Festival 2022 - The Moment Is Now

Ryan Reynolds on how to make advertising fun

Speaking at the Cannes Lions Festival of Creativity last week, actor and marketer Ryan Reynolds shared his thoughts on humour, responding to culture, and managing anxiety; and also introduced his new talent initiative, Creative Ladder

Image by kodukits via Shutterstock

The big money questions: a guide for new creatives

Pay rises, day rates, dilemmas about prioritising money or creative opportunities – young creatives have a lot to get their heads around. We asked OMSE founder James Kape, copywriter Ellen Ling and the Talent Business partner Anna Green for advice