Lifting the lid on Pringles’ new rebrand
Snack brand Pringles has revealed the first update to its mascot in 20 years. JKR creative director Della Lawrence takes us through the new branding, including Mr P’s widely discussed haircut
Billy Barraclough’s Murmurations captures the mass gatherings of starlings
The book, published by the newly founded Besides Press, brings Barraclough’s photography of hundreds of flocking birds together with poetry by Lue Mac
Stephen Tayo on photography and philosophy
The photographer discusses growing up in Lagos, how studying philosophy influenced his imagemaking and why the government in Nigeria needs to start recognising the value of the creative industries
Thilde Jensen’s series documents homelessness with an empathetic lens
The Danish photographer spent four years meeting people affected by homelessness and building a humanistic image of the individuals behind the headlines
Why signage needs to adapt to a gender-inclusive world
CR speaks to a handful of designers and creatives to understand why the right signage and wayfinding in cultural institutions and spaces can be a significant step towards creating an inclusive environment
Polly Alderton’s photo series offers a candid yet romantic view of family life
Published as a book by Setanta Press, Alderton’s series examines the idea of the “family album” and taps into our compulsive desire to capture every moment of family life today
Latest from CR
How behavioural science could make branding better
Mark Hauser, applied behavioural scientist at branding agency The Team, discusses how psychology could create more effective, human-centred creative work
A new exhibition celebrates Push Pin’s gloriously anti-minimalist aesthetic
Hosted at New York’s Poster House, the Push Pin Legacy brings together over 200 posters by the likes of Milton Glaser, Seymour Chwast, Reynold Ruffins and Edward Sorel
Does the design of everyday materials deserve more credit?
Logos, exhibition design and book covers can often seem like the zenith of graphic design. Do reports, documents and catalogues get overlooked by comparison?
Inside the fantastical world of Lil Nas X
Lil Nas X is ripping up the music rulebook with his rap-country-pop sound, gender-bending style and eye-catching creative output. As he releases his debut album, we look at how the artist brings his unique vision to life
How I Work: Max Siedentopf
The artist, photographer, designer and director talks to CR about working at speed, the joy of not being confined by one discipline, how he balances the commercial with the personal, and why his spirit animal is a cross between a chameleon and a dung beetle
A history of London as told by its shopfronts
New book London Shopfronts, published by Hoxton Mini Press, offers a photographic guide to some of the capital’s most striking independent retailers, old and new, and reveals how style and uniqueness remain crucial for attracting customers
The power of persuasion
We speak to the creatives behind successful political campaigns for the UK’s Conservative party and US congresswoman Alexandria Ocasio-Cortez about the role of design and creativity in the battle for voters
Is there room for ethics in design?
The devil on the ad industry’s shoulder might still say that fast fashion and oil companies aren’t so bad, but some design studios are taking an ethical stand. But can ‘good’ clients and big business can ever live in harmony?
Are brands the new religion?
Brands with big or cult-like followings have both power and community. Creative Review speaks to three brand experts about how they cultivate followers and maintain their flock
The battle for self-belief
Working in the creative industries inevitably involves rejection and doubt. But those are also the elements that can lead to greatness, writes Richard Holman
Scouts introduces new programme Squirrels, with branding by Supple Studio
Aimed at four-five year-olds and focused on areas of the UK that have been particularly affected by the pandemic, Squirrels is the first new Scouts programme for 35 years
Creativity for change!
In the fight to gain attention for charities and grassroots causes, design and creative thinking is more important than ever. Here, we look at how creativity can engage people in causes and galvanise wider audiences
Why we need to design for all ages
As a new book by Jeremy Myerson celebrates the inclusive design work of the Helen Hamlyn Centre, Patrick Burgoyne talks to him about what has changed in the past three decades
New book Summer After captures the fragility of a post-9/11 New York
In 2002, photographer Lucas Foglia moved to Manhattan, and spent his spare time taking portraits in a city still recovering from the after effects of 9/11. A new book brings the images together for the first time
Prarthna Singh on photography as a force for change
The photographer speaks to CR about how she aligns her photography with her values, which sees her explore themes of female identity, social injustice and power
What happens when you fall out of love with your studio?
Following a recent rebrand and change of focus for her design business, Laura Jane Boast discusses how she lost and then re-discovered the connection with her own studio
How to handle a PR disaster
Persuasion Communications founder Jane Austin discusses what it takes to recover from a PR crisis – and how brands can avoid bumbling into one in the first place
Quirky McDonald’s Canada ad celebrates the joy of friendship (and fries)
A man waxes lyrical about how much he’s looking forward to meeting his friend for a McDonald’s, even if he always nicks his fries
How designers make food brands delicious
Whether it’s the battle of plant-based brands or the move to online shopping, designers have more opportunities than ever to tickle people’s tastebuds. We spoke with studios Robot Food and This Way Up about what it takes to create a successful food brand
How Antwaun Sargent is transforming the art world
The author of seminal photography book The New Black Vanguard talks through his plans as director of Gagosian Gallery with Gem Fletcher, which includes asking the question ‘what more can art do?’
The beauty of ‘ugly’ portraits
Historically speaking, portraits have almost always been about glorifying the subject – so what’s behind our recent fascination with unflattering, caricatured depictions of ourselves?
The spirit of Street Fighter lives on in ITV’s 16-bit video game
Part of its ongoing Drama Vs Reality campaign, Uncommon has taken the next logical step and created an online beat ‘em up game that pits TOWIE and Love Island stars against actors
Meet the creatives who are challenging Western tastes
We speak to the creatives behind Instagram page Diet Paratha and type foundry Vocal Type about the need for a more diverse group of tastemakers in the creative industries
How influencers are reshaping the creative industries
As influencer marketing continues to dominate our social media feeds, we explore how it is impacting more traditional areas of advertising and what exactly separates ‘creators’ from ‘influencers’
The case for radical popularism in advertising
The advertising industry turns its nose up at popular creative approaches such as jingles or celebrities in favour of ‘brave originality’. But, asks Ben Kay, is it shooting itself in the foot?
How Ace & Tate shook up the eyewear category
The eyewear brand has found favour among young people thanks to its refreshing tone and image. Creative director Ruud de Bruin talks to us about showcasing its offering through a creative lens
KFC masquerades as Ikea in its latest PR stunt
To mark the opening of its new restaurant in Majorca, KFC has dressed up a billboard in the yellow and blue brand colours of its neighbouring Ikea store
Inside the ambitious music videos for Jungle’s new album
Jungle are back with a bumper pack of dance-laden videos for their third album. The collective’s Josh Lloyd-Watson and co-director Charlie Di Placido explain the intensive process of making the choreographed one-shot videos, which were all filmed in just five days
Paul Woods on handling a creative crisis
Whether you’re a fresh grad still finding your way or an old hand who’s lost faith, designer Paul Woods has some sage words of wisdom to help navigate creative angst
Why some creative businesses want to stay small
For a lot of agencies and studios, growth is a top priority – but not all set up shop with this in mind. We talk to two founders about why they want to keep things small and how they’ve made it work
Celebrating the legacy of the Tokyo 1964 Olympics
A timely new exhibition at Japan House London highlights some of the pioneering design from the event, including Olympic pictograms, posters and architectural models
How Deliveroo is putting design at the heart of its brand
We speak to Deliveroo’s director of design Stuart Frisby about the joy of working at a brand that values creativity, plus how it’s standing out in an increasingly saturated delivery market
How rap music took over advertising
As genres such as hip-hop and grime cement their position in the mainstream, we explore how the brand world is increasingly taking note
Manjit Thapp brings her illustrated world to life for Now Gallery
My Head Is A Jungle sees the Birmingham-born illustrator transform the gallery space into a 3D maze-like structure filled with murals and sculptures
Behind the scenes with Tyler, The Creator’s producer
We speak to Tara Razavi, founder of creative production company Happy Place, about her work with Tyler, The Creator on his latest album, plus what the role of a good producer entails
Meet the agency shaking up the ad industry in ten days
London-based agency 10 Days is run by a trio of brothers determined to prove that ten days is all it takes to crack a brief and make a brilliant ad. Creative director Jolyon White tells us how they get it done
Loulou João on creating a safe space in 3D
The animator, illustrator and visual artist speaks to CR about how her work has helped find her identity and why representation in what she does is key
How UK skateboarding culture flourished
As skateboarding reaches new levels of attention around the world, we look at the evolution of the symbiotic relationship between skate culture and visual media
Morag Myerscough has created a ribbon of colours for Coventry
The latest installation by the artist sees Myerscough turn a street canopy into a stained glass-style artwork that casts bright colours onto the pedestrians beneath
How to commission great photography
From nailing the brief to making space for the magic to happen, CR spoke with photographer Shamil Tanna, IBM photo director Emily Keegin and East Photographic agent Kane Giblin to find out what it takes to commission great images
Tom Hingston on designing for arts venues
As Hingston Studio’s type-led identities for the Serpentine and the V&A greet the general public, the designer talks to us about the importance of creating designs that give institutions flexibility in these times
Channel 4 releases new Paralympics epic for Toyko Games
The ad reveals the challenges that come with being an elite sportsperson, and features the provocative line, ‘To be a Paralympian there’s got to be something wrong with you’
How branding can help us reach a greener travel future
Car brands have spent years, and millions, shoring up our reliance on petrol and personal vehicles, but change is arriving fast. Can a new wave of design and branding persuade us to move to greener forms of transport?
My Career Journey: Calmatic
The LA-based director behind music videos for Pharrell, Lizzo and Lil Nas X reflects on his journey from afterschool computer club to Grammy-winning director
Creative Inspiration
Images and ideas to feed your imagination
Advice for Creatives
Expert tips on how to navigate a creative career
Design and Sustainability
How design and creative thinking can help address climate change
How I Got Here
Leading creatives look back on their career journeys
Jean Jullien launches four-part exhibition across Tokyo
As well as paintings, drawings and sculptures on display, the first chapter of a graphic novel by the artist will also be exhibited for the first time
Insurance firm Next employs a cast of friendly characters in new branding
The digital-first insurance company wants to motivate small businesses to take the leap to them with the help of uplifting new branding designed by Collins
Channel 4 covers the UK in cakes to celebrate the return of GBBO
A series of installations, TV ads, and digital cake-inspired weather reports are appearing across the country as our minds turn to baking with the return of the Great British Bake Off
Artist Jet Swan creates uncanny images of strangers in new book
The artist’s first photobook sees her collate three years’ worth of portraits of strangers, while examining today’s uneasy relationship between the public and the private
Exposure Crew: Andrew Lim Clarkson
In the second of a new series of articles showcasing those who assist in making photography the rich world it is today – the stylists, hair and makeup artists, production designers etc – Gem Fletcher profiles the work of set designer Andrew Lim Clarkson
Voice
Why NFTs are the future of creative expression
Non-fungible tokens (NFTs) have received plenty of media attention, but their significance goes beyond selling digital artworks or tweets to changing how people share ideas forever
Truth Initiative launches spoof brand to highlight dangers of vaping
The US public health non-profit aims to help young people understand the effects that vaping can have on mental health via fake brand Depression Stick!
Lego releases new ads in its Rebuild the World campaign
The hugely popular children’s brand continues its quest to encourage kids to be creative with a new live action TV spot and series of posters
FKA twigs features in global campaign to help end violence against women
An animation created by GentleForces for the No More Foundation and Commonwealth Secretariat aims to raise awareness of the need for collective power to stop the violence one in three women experience in their lifetimes
An ode to America’s 20th century movie palaces
In their new photobook, Yves Marchand and Romain Meffre celebrate the glamorous movie theatres of by-gone years and capture what happened after the credits rolled for these iconic buildings
Is creativity the secret to brand success in China?
MetaDesign group creative director Sally Anderson shares her insights from a decade of working in China, including why so many big brands try and fail to crack the Chinese market
Good Reads: Hot Potato is the newspaper for people who don’t read news
Addressing current affairs in a manner more akin to a fashion mag, the third issue of Hot Potato is as surprising and delightful as ever
In partnership with Facebook & Instagram
On Brief: Museum of Happiness x Hannah Jacobs
Our On Brief project pairs creative talent with startups, non-profits and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Hannah Jacobs’ collaboration with Museum of Happiness
In partnership with Facebook & Instagram
Great Work: Defected Records’ virtual music festival
The house label surprised dance music fans with a series of live streams – starting with a 12-hour performance broadcast from Ministry of Sound
In partnership with Facebook & Instagram
Great Work: WWF’s Black Friday Twist
The wildlife charity put a new spin on Black Friday sales promotions, with a series of Facebook ads urging consumers to adopt animals which are endangered or at risk
In partnership with Facebook & Instagram
On Brief: Help Refugees x Luis Mazon
Our On Brief initiative pairs emerging talent with startups, charities and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Luis Mazon’s work for Help Refugees
In partnership with Facebook & Instagram
Great Work: Specsavers, Don’t Lose the Picture
The optician chain used AR to illustrate the effects of common eye conditions in a campaign to promote free eye tests
In partnership with Facebook & Instagram
Charlotte May on her vibrant still lifes
Our New Talent series highlights visual creatives who are sharing great work on Facebook and Instagram. Here we talk to photographer Charlotte May about her colourful images
In partnership with Facebook & Instagram
On Brief: Freddie’s Flowers x Charlotte May
Our On Brief initiative pairs emerging talent with startups, charities and community groups to create scroll-stopping visuals for Facebook and Instagram. Here we take a look at Charlotte May’s work for Freddie’s Flowers
In partnership with Facebook & Instagram
Oliver Sin on his playful animations
Our New Talent series highlights visual creatives who are sharing great work on Facebook and Instagram. Here we talk to Cheltenham-based animator and former designer Oliver Sin about his work
