Ten years ago, you might have decided your business needed a smartphone app to compete. Today, you may be considering putting a chatbot on your website for the same reason. But consumers have never been more empowered – and they don’t want chatbots. In fact, they don’t even want to navigate around your website.
Advice and real life stories on the relationship between creativity and cash
Insights for crafting great experiences for art, ads, theatre, retail, public spaces, digital products and more
Inspiring stories, advice and insights on getting started in the creative industries
How creativity is making, changing and documenting places