How can brands weather inflation?
Siegel + Gale strategy director Patrick Kampff shares his ‘four A’ guide to getting through inflation – and discusses why empathy and emotion is critical for brands to survive the economic crisis
There’s Easter eggs aplenty in Sony’s new PlayStation Plus ad
adam&eveDDB created the film, which celebrates Sony’s subscription service by incorporating props and characters from across the video game world
The Big Issue launches rebrand by JKR
Known for its eponymous magazine, the organisation has revealed a new vision and design language that brings its sub-brands together under Big Issue Group
How can we get better at talking about money?
When it comes to money in the creative industries, a culture of silence perpetuates pay gaps and leaves many shortchanged. We look at how creatives can navigate discussions and why a shift must come from the top down
Ryan Reynolds on how to make advertising fun
Speaking at the Cannes Lions Festival of Creativity last week, actor and marketer Ryan Reynolds shared his thoughts on humour, responding to culture, and managing anxiety; and also introduced his new talent initiative, Creative Ladder
Cannes Lions 2022 Grand Prix winners round up (and a few reflections)
The first Cannes Lions festival since 2019 has drawn to a close. Want to find out who won the Grand Prix awards this year? Well you’ve come to the right place
Latest from CR
How should studios support designers’ mental health?
Slides in the office and wellbeing workshops aren’t going to cut it anymore. We speak to design studios taking a more considered approach to mental health
Did somebody say Just Eat?
McCann London discusses how it made one of the most recognisable — and polarising — pieces of sonic branding around today
Starface is the viral skincare brand normalising acne
We speak to the team behind Starface about how it is using creativity, collaborations and a killer TikTok strategy to become the skincare brand of choice for Gen Z
The many faces of William Klein
The photographer and filmmaker’s exhibition at the ICP in New York celebrates the multifaceted nature of his practice over the course of nearly seven decades
Why brands need to let go of minimalism
Minimalism is the go-to design route for many brands. But by taking this safe option, they could be missing the opportunity to really stand out, says monopo London creative director Melanie Hubert-Crozet
Dionne Kitching on why play is better than perfectionism
The Manchester-based artist tells CR how embracing the element of chance, and stopping the endless quest for perfection, restored her love of illustration and gave her work a new lease of life
Why Ustwo became employee owned
We speak to the studio’s CEO, Carsten Wierwille, about its journey from being founder-run to becoming an Employee Ownership Trust, and how it hopes to inspire other creative businesses to do the same
The creative potential of 3D billboards
The humble billboard is evolving as creative uses of 3D imagery are being used to sell everything from movies to video games to sneakers. Here, Alex Wilson, ECD at brand experience agency Amplify, examines what they offer for brands
The challenges and creative innovations behind Abba Voyage
We chat to VFX wizards ILM and director Baillie Walsh about making ‘Abbatars’ come to life, creating visual ‘short stories’ from Abba hits, and more
Inside the epic design challenge of the Elizabeth line
Over 30 years in the making, the new Elizabeth line in London is a herculean feat of engineering, architecture and, of course, design. We speak to TfL’s head of design, Jon Hunter, about how it will change the face of transport in London and beyond
How Finisterre is paving the way for sustainable brands
Founder Tom Kay tells CR how he went from persuading bank managers to take sustainability seriously to running a much-loved clothes brand with a mission to get more of us to connect with the sea
Wine brand Stompy wants you to “sip more, snob less”
&Walsh’s branding for the wine subscription service strives to shake up the stuffy world of wine
Why the creative industry needs Channel 4
With the UK Government planning to privatise the 40-year-old broadcaster, CR speaks to current and former C4 employees about what makes it special, and the unique role it’s played in pioneering creativity
New Lacoste campaign emphasises the brand’s ageless style
Via a series of print ads and commercials, Lacoste demonstrates how its clothes will make you look cool, whatever age you are
What should the metaverse look like?
We look at how environments in the metaverse should be designed if they’re going to attract and maintain the interest of audiences – and who should get to design them
The changing face of finance brands
A raft of new personal finance brands are on a mission to win over Gen Z consumers. We examine how they are setting themselves apart from the millennial-friendly approach of more established challengers
What Charles and Ray Eames can teach designers today
Charles & Ray Eames didn’t just create iconic pieces of design – they thought of themselves as ‘tradesmen’ whose job was to create better, longer-lasting products. Llisa Demetrios, Eames Institute chief curator and granddaughter of the pair, discusses what we can learn from them
JKR rebrands Magnolia Bakery in New York, home of the cupcake
The brand, which leapt to fame after an appearance in Sex and the City in the 90s, has a new identity as it announces growth plans
Can you actually design a creative district?
Traditionally, creative communities have formed organically — but development companies believe that infrastructure and a ‘build it and they will come’ approach can be just as vital as following the hip crowd
Campbell Addy’s journey to Feeling Seen
In just six years, photographer Campbell Addy has carved a distinctive place within the fashion industry. Here he talks to Gem Fletcher about his new book Feeling Seen and the importance of friendship, community and intimacy in his work
Creative Inspiration
Images and ideas to feed your imagination
Advice for Creatives
Expert tips on how to navigate a creative career
Design and Sustainability
How design and creative thinking can help address climate change
How I Got Here
Leading creatives look back on their career journeys
The big money questions: a guide for new creatives
Pay rises, day rates, dilemmas about prioritising money or creative opportunities – young creatives have a lot to get their heads around. We asked OMSE founder James Kape, copywriter Ellen Ling and the Talent Business partner Anna Green for advice
Kelly Anna brings the Lionesses’ Euro 2022 campaign to life
The illustrator has created a joyful artwork and accompanying sticker pack for the England women’s team ahead of the hotly anticipated tournament this summer
CALM launches major new suicide prevention campaign
The campaign, which features an installation of smiling portraits in London, aims to raise awareness around suicide and explain that “suicidal doesn’t always look suicidal”
The LTA’s new campaign puts a flashy spin on tennis
The Lawn Tennis Association’s summer campaign upends the classic image of British tennis as it goes in search of new audiences
Graduates, we want to see your work!
We’re taking submissions for our showcase of the best graduate creative work of 2022. Send us your work by July 11 to be in with a chance of being featured on Creative Review
The delicate balancing act of creative and commercial work
Is it a creative industries myth that bigger budget client work can’t be creatively fulfilling? Design studio DR.ME, photographer Emily Stein and branding studio NB weigh in
Theo Deproost shines a new light on a museum’s old objects
A collaboration with London’s Museum of the Home sees the photographer create fresh narratives for its extensive collection of vintage clothing, old woodworking tools and more
SomeOne unveils its ‘digital tapestry’ rebrand of Norwich City FC
Consulting everyone from the groundskeepers to former players, the studio created a new look and feel for the club that has community and local history at its core
TikTok
How brands are getting creative on TikTok
We speak to some of the judging panel for the TikTok Awards 2022 about how brands should be approaching the platform, and what makes for an effective TikTok campaign
My Breakthrough Moment: Doug John Miller
The architecturally trained artist discusses how his first commercial commission gave him the chance to explore an obsession with the futuristic cityscape of Chicago
What brands need to know about working with influencers
We chat to a digital agency, an ‘influencer marketing data tool’ and TikTok twin sensations the Neffati Brothers about the ins and outs of brand/influencer collaborations today
Exploring the work of nanny and ‘secret photographer’ Vivian Maier
A new exhibition in Milton Keynes examines the legacy of New York and Chicago’s pioneering 20th century street photographer, whose vast collection of images went unseen for most of her life
In partnership with Adobe
Why collaboration will drive our next creative renaissance
Hone your craft with insights from Tilda Swinton, Eddie Opara and more at this year’s advice-packed Adobe MAX
Meta
Great Work: Flare Audio engages the autistic community
Drawing on its illustrator’s lived experiences, the Make Noise Beautiful campaign captures hearing sensitivity beautifully
Figma
How your agency can thrive in a hybrid-working world
Find the sweet spot that works best for your team, clients, and collaborators
Jeremy Tankard
Stop making lazy type choices
In the face of overwhelming choice, it can be tempting to revert to the same old typefaces – but upfront effort will pay off in the long run, says Jeremy Tankard
MPB
How to get published as a photographer
It is easy to share your work with others via channels such as Instagram, but how do you get it featured in magazines, exhibitions and more? Here are some tips
In partnership with Adobe
Why collaboration will drive our next creative renaissance
Hone your craft with insights from Tilda Swinton, Eddie Opara and more at this year’s advice-packed Adobe MAX
Voice
How to make money from NFTs as an artist
New opportunities are emerging for extended income, fundraising efforts, and more as a result of blockchain technology
Studio Pi
A foot in the door
Essential advice to make a name for yourself in photography, whatever your background
Everpress
Fuel your creative development through T-shirt design
Selling by pre-order cuts out the risk, so you can make some extra cash while pushing your creative expression in new directions
Production Type
How to find the right type design partner
Bespoke brand typefaces are on the rise, but it pays to pick your battles and invest in quality
Asana
Why being more organised leads to better work
According to Asana, a well-structured process doesn’t just reduce stress – it’ll improve your creative output too
Smiley
How Smiley can inject emotion into a brand
To mark five decades of Smiley, Creative Review commissioned five exclusive artworks to explore how brands can build an emotional connection
Bynder
How automation could help make you a better creative
We explore how marketers and creative teams can harness new technologies such as automation in order to minimise the time spent on menial tasks and maximise creative effectiveness
