4Creative

Chris Bovill and John Allison of 4Creative

Chris Bovill and John Allison

Chris Bovill and John Allison joined Channel 4’s in-house agency 4Creative in 2012 and quickly delivered the channel’s first brand campaign in its 30-year history, which proclaimed that it was ‘Born Risky’. BELOW: One of the #BornRisky promo videos The duo have been creative partners for over 15 years, spending six years apiece at TBWA […]