As part of a wider identity project, Central Saint Martins commissioned Boyle&Perks to design a set of printed guides for foundation, undergraduate, and postgraduate students. The ambition was to create something very distinct and image-based, and to deliberately stay away from slogans and imposed rhetoric.
The designers created a large-scale photographic montage that turns the college inside out, and in doing so showcases the ‘carnival of creativity’ that goes on inside. They wanted to break the current prospectus mould and bring back an element of anarchic fun and craft.
Students’ projects are transposed onto the building and emerge out of windows and doors. Further projects and stories are threaded throughout the publication, visually celebrating the breadth of creative practices in one college.
Creative Director: Elaine Perks
Design/Art Direction: Bill Boyle, Elaine Perks
Project Manager: Jenny Newman
Editorial Manager: Kathryn Lloyd
Digital Artwork: Jasper Goodall