A Little Bit Of CR At C4

The latest version of Channel 4’s Big Four sculpture incorporates a little bit of Creative Review – some of our printing plates, to be exact, along with those of various other magazines and newspapers

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The latest version of Channel 4’s Big Four sculpture incorporates a little bit of Creative Review – some of our printing plates, to be exact, along with those of various other magazines and newspapers

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Ghanaian sculptor El Anatsui is the third artist to tackle The Big 4 installation – a giant-size version of the ‘4’ logo to life on the steps of the channel’s London headquarters.

“This work references the ubiquitous and ephemeral nature of news formats in current times,” says El Anatsui. “When about to discard old newspapers, I have noticed that most people begin to read the articles they come across. It is as if the speed in which they are flung at us is so great, and the need to process the information so urgent, that we wished for a little more time to digest. And these stolen moments begin to satisfy that longing.”

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Trinity Mirror Plc and The Independent both donated plates from their papers to be used in the piece, as did CR’s printer, St Ives. Wallpaper* also features in the artwork.

The 50-foot-high metal ‘4’ was constructed to celebrate both the Channel’s 25th anniversary year. It mirrors the channel’s on-air identity, with metal bars forming the logo only when viewed from a particular angle. See our original story on it here

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