A most unusual ad

Andreas Nilsson has directed this quirky yet cinematic ad for Swedish pension fund SSP…

Andreas Nilsson has directed this quirky yet cinematic ad for Swedish pension fund SSP…

The spot shows various people ‘living for the moment’ but eschews any of the corniness that usually prevails with such an idea. Characters rollerskate naked and blow bubbles in the board room instead, and are all beautiful filmed by Nilsson. The production company behind the ad is SWE.

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Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency