Hype For Type founder Alex Haigh has launched a new version of the site and a set of exclusive fonts from designers including Vault49, Sawdust and Alex Trochut.
The updated site isn’t a radical departure from the old, but is designed to be cleaner and more convenient to use: new drop down menus show extended licensing price lists, glyph palettes and specimen sheets making it quicker to cost and preview fonts; and visitors will be shown fresh content on each visit to the site. New language features have also been introduced.
Seven exclusive typefaces have been released to celebrate the new site’s launch: Brighton studio Filthy Media designed Filthy Black Italic and are giving away a Letraset-inspired A3 print with the first 50 purchases, top and below (they’ve also created a website and trailer to promote it):
Madrid designer Pablo Abad contributed Nostalgia, inspired by classic roman faces:
Sawdust designed geometric display type Lunetta:
And New York studio Vault49 has released Peep Show, inspired by a love for neon and diner signage:
Alex Trochut, Holmkvist Creative and Serial Cut (below from top) also designed new faces, and Haigh is now working on a sister site, an online shop selling type-related products.
“The updates are based on what I’ve learned from four years of running the site,” he says. “I set Hype For Type up in 2009 because there was nothing else out there that excited me – it was difficult to find good fonts on larger sites and visually, they’re just not appealing to designers…with the new development I believe HFT will be on par technically and a lot stronger visually than most of the competition out there.”