Since 1976, the festival has been bringing together luminaries from the television world to debate major issues facing the industry. It currently draws around 2,000 delegates to the city each August, with its James McTaggart Memorial Lecture becoming a key media moment.
This year, the Festival will be going under a shortened name, with a new visual identity that, in a nice touch, is built around grids based on the classic 16:9 TV screen ratio.
Digital poster advertising showing how the identity is built from a grid of 16:9 rectangles
As with many similar festivals, a key consideration of the work was finding a way for the Festival to be relevant beyond three days a year. “ETF stands for so much more than just the Festival itself,” says Alice Saunders, Senior Designer at Nalla. “The current brand and website didn’t allow them any flexibility or to expand upon the great work they do outside the main August event. We developed a modular approach that allows them to do just that, with a set of core modules able to contain a variety of content, changing and adapting with the needs of the festival.”
Nalla helped us to address some of the issues we were having with our brand,” adds Edinburgh TV Festival Marketing Manager Mindy Juss. “We didn’t feel that our identity reflected who we are, and we have a few sub-brands to think about, not to mention sponsorship. Nalla created a youthful, effective and totally flexible brand for us.”
“It’s made my life so much easier having the new website which I can edit and change to do exactly what we need,” she continues. “Our expertise and influence as a major festival really shines through now, both online and in physical printed materials. It’s the most truthful representation of us that we’ve had and we look forward to seeing it change and mature further in future years!”
All guest speaker images: ETF