Tiger of Sweden was founded in 1903. It was the first brand in Sweden to offer ready-to-wear mens’ tailoring and now sells mens’, womens’ and childrens’ clothing, with stores in Europe, Canada, South Africa and Lebanon.
Today, the brand launched a new identity designed by Antwerp studio New Archive. Its previous logo, which featured a tiger’s face above a serif word mark, has been replaced with a charming tiger illustration, a new word mark and a reference to the year the company was founded.
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