A path out of the maze

Design studio Powell Allen has created a new identity for Transform Coaching, the commercial offshoot of charity Youth at Risk which works with society’s most disaffected young people in the UK…

Design studio Powell Allen has created a new identity for Transform Coaching, the commercial offshoot of charity Youth at Risk which works with society’s most disaffected young people in the UK…

“Participants are introduced to a new way of thinking, a new way of connecting with other people and a new way of coaching,” say Powell Allen of the work of Transform Coaching. The studio was approached to create a logo (above) and also a direct mail brochure (below) for the company.

“The brief was to communicate transformation,” say Powell Allen. “We created a stylised T that represents the Transform Coaching process. The exit marker signifies the end of a successful journey of transformation.” The idea is that the journey through the maze within the T represents the courage and perserverance required to go through a transformative process.

 

Find out more about the work of Transform Coaching at transformcoaching.org

powellallen.com

 

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