Pentagram, WWF and environmental charity Do the Green Thing have launched a poster campaign to promote Earth Hour on March 29.
Pentagram partners and creatives including Paula Scher, David Shrigley, Quentin Blake, Marion Deuchars and Neville Brody were asked to produce a poster promoting sustainable living. The first designs were unveiled on March 1 and a new one will be released each day until March 29, when people around the world will take part in a ‘lights-out’ event at 8.30pm local time.
The posters encourage taking up simple activities such as walking to work, sharing bathwater and eating seasonal food or less meat (see Rankin’s design, top).
Pentagram launched a similar campaign last year, with contributions from Olympic logo designer Patrick Cox, illustrator Andrew Rae and photographer Dean Chalkley.
This year, creatives aged between 16 and 25 were also invited to take part (we published a call for entries back in December). Six finalists were offered a session at Pentagram to refine their designs and the overall winner – 22-year-old Rebecca Charlton – was decided by a public vote.
Charlton’s design (above) will be released on the final day of the campaign and will appear at advertising sites around the country. Runners up Matthew Elliot and Jamie Eke’s work will also be featured online.
Posters are available to buy as an A3 print for £12 and all proceeds will go to Do the Green Thing. You can also see last year’s designs – and follow this month’s new releases – at dothegreenthing.tumblr.com