A record sleeve that isn’t a record sleeve

The latest release from musician Stay+ comes in a record sleeve-size package that contains no music format whatsoever. Instead, the highly limited transparent acrylic sleeves contain a foldout, 50inch QR code screen print that leads the buyer to a download page online…

The latest release from musician Stay+ comes in a record sleeve-size package that contains no music format whatsoever. Instead, the highly limited transparent acrylic sleeves contain a foldout, 50inch QR code screen print that leads the buyer to a download page online…

The packaging, conceived by Daniel Mason of Something Else in collaboration with Stay+ comes in three different colourways – there’s a red, a green and a blue sleeved version, as shown above. Only 144 in total have been made and are available from stay.cx/arem.

Each sleeve is made from 4mm transparent acrylic made to the same size and template as a standard 12″ card record sleeve – even the fold over flaps.

Inside, the folded QR code insert is printed on specially manufactured newsprint, made to size.

Stay+ fans can also buy a six track 12″ vinyl version or a digital download instead if they don’t fancy this limited edition “physical download” format. All formats include a download code for The Buzzer, a film by DEERHEAD, Stay+ ‘s longterm visual collaborator, but this particular format’s download package is the most comprehensive version of the release as it includes music, the film, stills plus song lyrics.

Here’s a film which we linked to via our iPad app last week showing Stay+, DEERHEAD and Daniel Mason overseeing the screen printing of the QR code prints:

Find out more about the release at stay.cx/Stay/the_Stay+_website.html

A CR film in which Daniel Mason talks about his work as a packaging and materials consultant can be viewed in the free sample issue of our iPad app offering. Visit creativereview.co.uk/cr-blog/2012/april/cr-ipad-app for more details.

 

 

CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here

 

CR in Print
The May issue of Creative Review is the biggest in our 32-year history, with over 200 pages of great content. This speial double issue contains all the selected work for this year’s Annual, our juried showcase of the finest work of the past 12 months. In addition, the May issue contains features on the enduring appeal of John Berger’s Ways of Seeing, a fantastic interview with the irrepressible George Lois, Rick Poynor on the V&A’s British Design show, a preview of the controversial new Stedelijk Museum identity and a report from Flatstock, the US gig poster festival. Plus, in Monograph this month, TwoPoints.net show our subcribers around the pick of Barcelona’s creative scene.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

I Spy an influential magazine

At the latest Printout event, organised by Stack and magCulture, myself, Liz Bennett from Oh Comely, Steven Gregor from Gym Class Magazine and Simon Esterson from Eye presented our favourite old or ‘dead’ magazines. And I learned that a lot of what I love about some of today’s best weeklies was pioneered by Spy magazine in the 80s

Jay-Z, logo designer?

Multi-platinum selling rapper, music mogul and Mr Beyoncé Jay-Z has unveiled a new string to his bow – graphic designer. The erstwhile Shawn Carter has reportedly ‘designed’ the new identity for the basketball team he co-owns, the Brooklyn Nets

Andy Rementer’s Going Places

Philadelphia-based illustrator Andy Rementer’s is the latest image maker to be invited to put on a solo show at the Ship of Fools gallery in The Hague, Netherlands. The show, which runs until May 11, doesn’t feature prints but rather original works…

Lex Complex Vol. 1 vinyl

True to form, Lex Records is releasing a lovingly designed record of exclusive tracks to celebrate its 10th birthday next week. The release takes the form of a picture disc housed in a screenprinted plastic sleeve…

IIASA_115x115

Graphic Designer

International Institute for Applied Systems Analysis
Centaur_115x115

Integrated Designer

Centaur Media