A robot learns to fly in a cute new Ikea ad, directed by Daren Rabinovitch of Encyclopedia Pictura

Mother London has created a charming animated commercial for Ikea, which aims to emphasise the value of play. We talk to post-production house MPC about how they worked closely with director Daren Rabinovitch to create the ad’s distinctive style…

GRAPHIC DESIGNER

Central London

SENIOR CAD TECHNICIAN

Old Street, London