A robot learns to fly in a cute new Ikea ad, directed by Daren Rabinovitch of Encyclopedia Pictura

Mother London has created a charming animated commercial for Ikea, which aims to emphasise the value of play. We talk to post-production house MPC about how they worked closely with director Daren Rabinovitch to create the ad’s distinctive style…

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week