A sweet campaign for Maynards Bassetts from W+K London and Blinkink
Classic sweets including wine gums, jelly babies, and liquorice allsorts become the stars in this charming set of short ads.
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Loewe’s brand film finally explains how to pronounce its name
Aubrey Plaza stars in a spelling bee contest through the ages as part of a new short from Loewe, which addresses the long-standing confusion over how to pronounce the fashion brand’s name
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Dawn Baillie’s famous movie posters go on display
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Why brand language matters
Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines
Tracing the influence of prolific art director Alexey Brodovitch
An exhibition and accompanying monograph sheds light on the work of the photographer, designer and art director, who transformed the pages of Harper’s Bazaar over nearly a quarter of a century
From advertising to Hollywood and back again
It’s easy to assume that making the leap into movies is the holy grail for those in advertising, but the path between the two industries is far from one way
How to bring online fandom into the real world
Shifting online success into the real world requires a delicate balance of staying authentic to the digital community while allowing space for others to join, says Paul Tynan, creative director at I-Am
Otherway on being acquired
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The V&A’s new campaign taps into people’s passion points
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Laughing with AI
AI is addictive fun for creatives, but without having a seat in the boardroom of its development they risk being exploited by it. Here’s why we need to start reading the T&Cs, says Food co-founder Iain Tait