A time for giving

Adam&eve/DDB has launched a range of budget products for Harvey Nichols aimed at Christmas shoppers who’d rather treat themselves than their loved ones.

Adam&eve/DDB has launched a range of budget products for Harvey Nichols aimed at Christmas shoppers who’d rather treat themselves than their loved ones.

The ‘Sorry I Spent It On Myself’ range, available in stores and online from Wednesday, includes a series of low value gifts in minimal red and white packaging.

Shoppers can purchase a packet of ‘authentic Lincolnshire gravel’ for £1.61:

A ‘genuine’ wire sponge for 96 pence:

‘Real wood’ toothpicks for 47 pence:

A ‘multi-bristled’ toothbrush for 95 pence:

And Christmas lunch in a tin ‘with most of the trimmings’ for £1.89.

A free Christmas e-card will also be available to download for those who’d rather not spend a penny.

The range was created by Richard Brim and Daniel Fisher, creative directors at Adam&eve/DDB. “Harvey Nichols is all about indulgence, so we thought it was only natural to introduce a product range that played right into that,” they said.

An accompanying video, directed by James Day, pokes fun at ads promoting Christmas as a season of goodwill and a time to splurge on others. Set to an instrumental version of Silent Night, it features a sultry voiceover and products shot on white podiums.

It’s the latest in a series of great campaigns for Harvey Nichols by Adam&eve/DDB that eschew festive schmaltz in favour of self-indulgence. Last year, the retailer’s Christmas spot targeted partygoers looking to avoid a ‘same dress disaster’:

And in 2011, it launched an ad highlighting the dangers of the post-Christmas party ‘walk of shame’, encouraging women to shop at Harvey Nichols and turn their morning-after stroll into a stride of pride. The spot received a silver lion at last year’s Cannes Lions festival.


Director: James Day
Art Director: Richard Brim
Copywriter: Daniel Fisher
Design/Product Design: Alex Fairman 
Producer: Daniel Moorey
Production: Siobhan Squire
Post production: MPC
Composer: Stuart Hancock
Music: SIREN@Factory Ltd

You may also like

radiantorchid_0.jpg - Pantone's Colour of the Year - 5940

Pantone’s Colour of the Year

2013 is coming to an end, which means its time to bid farewell to Emerald and welcome Radiant Orchid – Pantone’s colour of the year for 2014.

al_creds_images_2_0.jpg - Purpose re-brands college group - 5894

Purpose re-brands college group

Creative consultancy Purpose has rebranded Oxford and Cherwell Valley College Group with a new name and monochrome visual identity.

sainsburys4_0.jpg - Ad of the Week: Sainsbury's, Christmas In A Day - 5929

Ad of the Week: Sainsbury’s, Christmas In A Day

A couple of weeks ago, we shared the trailer for AMV BBDO’s new Sainsbury’s Christmas campaign, which is a film by director Kevin MacDonald compiled of Christmas clips submitted by the public. The trailer looked promising, and I’m happy to report that the full film, which is released on YouTube today, is (ahem) a cracker…

screen_shot_20131125_at_14.45.54_0.png - A homage to Braun - 5918

A homage to Braun

More than 30 creative studios have submitted posters for a new exhibition celebrating the design of Braun systems.


Client Manager


Senior Designer

Crown Growing Brand Belief