A tribute to pudding

“It has paused a million video games”: JWT pays tribute to the power of pudding for Ambrosia custard

“It has paused a million video games”: JWT pays tribute to the power of pudding for Ambrosia custard

There are a lot of these ‘putting food at the centre of modern family life’ commercials around at the moment (almost as many as the “let’s follow the same couple through every stage of their life’ trope). Whether for burgers, soup or ketchup the format is similar: stitch together a series of warm and witty vignettes with the product bringing together the disparate members of various ‘family’ groupings, from student flat-sharers to parents with young kids to OAPs.’This is a product for everyone’ they say ‘no matter how young or old’.

JWT’s This Is Puding spot is a cut above, though, thanks to well-judged direction, great, slightly off-beat casting and a script that is sweet without being too sickly – just like a good dessert should be.

 

Agency: JWT London
Client: Ambrosia Custard
Creatives: James Humphreys, Craig Hunt
Director: Joanna Bailey
Production Company: Bare Films
Sound: Jungle


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