The mere mention of football’s most prestigious competition prompts memories of Mexican waves, vuvuzelas, Gazza’s tears in Turin or even World Cup Willie. But there’s another tradition, one that is maybe less well known, but has been part of the competitions history since the first World Cup back in 1930.
The inaugural FIFA World Cup took place in Uruguay, the vision of FIFA president Jules Rimet. Inspired by the modern Olympic Games and how the competition was organised and presented, the 1930 FIFA World Cup needed an identity. It needed a World Cup poster. And thus a graphic design tradition began.