A2/SW/HK’s custom headline font for Wallpaper*

Wallpaper* magazine’s editorial staff went to India to create content for their new Reborn In India June issue. To help give the magazine a special indian flavour, a new headline font was created by Geetika Alok in collaboration with A2/SW/HK. Here’s a closer look at the resulting typeface…

Wallpaper* magazine’s editorial staff went to India to create content for their new Reborn In India June issue. To help give the magazine a special Indian flavour, a new bespoke headline font was created by Geetika Alok in collaboration with A2/SW/HK. Here’s a closer look at the resulting typeface…

“We developed and presented a series of typefaces and sketches before one direction was chosen by the client,” explains A2’s Henrik Kubel of the design process. “Our design is inspired by Kolam [an artform widely practiced by Hindus in southern India in which geometric patterns are created by drawing lines and loops around a grid of dots] and was originated by hand before finishing everything in FontLab,” Kubel continues. ” We designed the font in two styles, an outline and a solid version allowing the user to create a third option by layering the two. The typeface comes with a large character set supporting most languages, in Caps only. We hope to make A2 India and A2 India Solid available commercially from a2-type.co.uk in autumn 2011.”

Design: Geetika Alok and Henrik Kubel, A2/SW/HK


Like this story? Subscribers can check out our feature on Mumbai’s typographic taxis. CR even went to the trouble of having our own taxi created.
View a video of the process here.

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