It’s not every day that a bottle of vodka arrives in the post here at CR towers. It’s an even rarer occasion that a bottle of vodka turns up dressed in a tight fitting, studded leatherette jacket…
A press release informs us that this is Absolut Vodka’s “Rock Edition” which will launch in Selfridges on 1 September before rolling out to top supermarkets and display cabinets at premium bars. Now don’t get me wrong, I’m a massive fan of TBWA’s long-running bottle-shape-celebrating campaign for Absolut. The Absolut bottle has, as a result, reached iconic status – and has starred in brilliantly innovative adverts around the world.
But in the harsh light of day / our office’s meeting area, here’s how the bottle actually looks in its PVC suit.
Absolut Rock? If I hadn’t read the press release, I would have assumed that this was the Absolut Gimp edition.