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Latest from CR
On the creative benefits of going slow
As Disability Pride Month draws to a close, Deliveroo’s global head of creative Paul Hewitt reflects on losing his mobility in his late 20s and how it taught him to value a slower pace of life and work
The history of optical illusions in graphic design
A new book pays homage to the practitioners, both old and new, that helped to develop this fascinating field of design
Does X mark the spot?
Following Elon Musk’s rapid rebrand of Twitter as X, we ask designers for their thoughts on the new logo and what it might mean for the brand’s future
A new era for the Natural History Museum
Pentagram and Nomad collaborated on the new branding for the organisation, which celebrates sounds and patterns found in nature
Building Barbie’s world
As Greta Gerwig’s much-hyped Barbie movie finally arrives, we speak to the behind-the-scenes creative team about how they created a world rooted in “authentic artificiality”
Is it time to end the call to action?
Just Do It and Think Different are held up as the ultimate OG taglines. They spawned countless imitators, but has the public finally grown tired of being told what to do by brands? Is it time to call time on the call to action?
No book idea is too out-there for Rejected Books
Ad creatives Graham Johnson and Rob Hibbert invented silly Penguin book ideas, which were then published in an actual book by Penguin. Now, it has a specially rejected, Penguin-inspired dust jacket
Why distinctiveness is everything for brands
A new report from brand agency JKR and market research firm Ipsos asks, if being distinctive can make brands more successful, why are so many of them failing to do so?
Arte’s summer campaign is all about beef between siblings
KesselsKramer and imagemaker Daniel Gebhart de Koekkoek collaborated on the campaign for the broadcaster’s special summer season programmed around brothers and sisters
Creativity Sucks! podcast discusses brand purpose
For our last episode in series two of Creativity Sucks! we look at the often contentious issue of brand purpose and ask, ‘does every brand today need a purpose?’
Inside the Young V&A
Previously known as the Museum of Childhood, the Victoria & Albert Museum’s east London outpost has been transformed into the UK’s first museum designed for children, by children
Susan Hoffman on an accidental life in advertising
We speak to the Wieden + Kennedy CCO and advertising legend about how the industry that she fell into has changed over the last 40 years, and why she believes hierarchy is the enemy of creativity
Ok advertising, it’s time to let go of Nothing Beats a Londoner
Nike’s 2018 campaign is still lauded for its razor-sharp representation of Black British culture. But brands who continue to piggyback of its success are missing an opportunity to genuinely connect with communities, says Damola Oladapo
Transport for London introduces fresh new safety campaign
Created by VCCP and illustrator Andrew Hudson, the campaign features bold type and a Pop Art feel in a bid to stand out on London’s transport network
What adland can learn from 50 Cent
Stepping outside your cultural comfort zones can be a boon to your creativity says our ad correspondent Ben Kay, who has found himself surprisingly inspired by the teachings of the In da Club rapper
2023 art and design degree show guide
We’ve created a guide to the UK undergraduate art and design showcases taking place this summer
Neville Brody reflects on the state of design
As the third volume in Neville Brody’s monograph series comes out after a 30-year gap, we talk to the designer about how tech has changed the industry, the impact on designers, and who’s responsible for the crisis in creative education
