Due to the recent technical difficulties at CR, we were prevented from bringing you some great pieces of advertising that broke last week. So here’s a quick catch up on three stories we missed. First up is the marvellous sequel to Tipp-Ex’s 2010 Hunter Shoots A Bear interactive film…
The new spot once again uses YouTube in an unexpected way. This time, we see the hunter and the bear reunited and celebrating the bear’s birthday, before they suddenly spot a meteorite heading rapidly for earth. To escape the impending doom, viewers are encouraged to enter various dates into the adaptable YouTube title, and then watch the duo go back and forward in time. Lovely stuff. Agency: Buzzman.
Next up is a sweet film for Nike about the lengths a couple in a long-distance relationship will go to for love. Agency: Wieden + Kennedy Portland. Global creative directors: Alberto Ponte, Ryan O’Rourke. Creatives: Reuben Hower, Stuart Brown. Director: Ringan Ledwidge. Production company: Rattling Stick.
Our third story is a new fundraising initiative from JWT London, which aims to make it easier for shoppers to give small donations to charity while doing the weekly shop. Wooden blocks engraved with the word ‘hope’ are currently on the shelves of two Budgens stores in London, which can be scanned at the checkout for a £1 donation to be sent automatically to the Alzheimer’s Society (and then the block is returned to the shelf for the next buyer). The Hope project will be initially trialled in these stores, with a view to potentially expanding the scheme. Agency: JWT London. ECD: Russell Ramsey. Creative director: Dave Masterman. Creatives: Hannah Ford, Simon Horton. Designer: Iain Cadby.