Ad of the Week: Heineken, The Legendary Posters

To help support the charity Reporters Without Borders, Heineken has created a series of 40 posters to be sold on eBay. The posters were made by artists and illustrators as well as some more unexpected figures, such as the tennis legend Jimmy Connors. The campaign is our Ad of the Week.

To help support the charity Reporters Without Borders, Heineken has created a series of 40 posters to be sold on eBay. The posters were made by artists and illustrators as well as some more unexpected figures, such as the tennis legend Jimmy Connors. The campaign is our Ad of the Week.

Titled ‘The Legendary Posters’, the campaign is the brainchild of Wieden + Kennedy Amsterdam. Many of the works of art went on quite the journey before they were completed – the Connors poster above, for example, was created via a flaming tennis match (watch this film to find out what happened), while another poster was placed into a live volcano in Iceland. Other works are more straightforward, if beautiful, pieces of art.

A selection of the posters are shown below, along with some films that showed how they were created. The full collection can be viewed online at thelegendaryposters.com, where you can also bid on the individual works of art. All monies raised will go to Reporters Without Borders.

By Taiwanese graffiti artist Reach

This poster went into a live volcano in Iceland. Watch the film below for the full story:


By Chilean artist Alvaro Tapia

This poster became an instrument for a Russian band. The film below explains all:

By US artist Rob Brander. Making-of film below:


 

By New York graffiti artist Cope2

The Rocket Poster. Watch the film for more info:

By Ricardo Cavolo

See all the posters and bid to buy them at thelegendaryposters.com.

Credits:
Agency: Wieden + Kenneday Amsterdam
ECDs: Mark Bernath, Eric Quennoy
Creative directors: Thierry Albert, Faustin Claverie
Interactive creative director: Edu Pou
Creatives: Vasco Vicente, Evgeny Primachenko
Production companies: Park Pictures UK, National Picture Show Entertainment LLC, True North Iceland
Directors: Camille Herren, Quentin van den Bossche, James ‘Red’ McLeod, David McGrory
Post: MPC Amsterdam

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