Wieden + Kennedy London has teamed up with directing duo Smith & Foulkes again for its latest ad for Honda, and created another beautiful piece of work.
The spot aims to highlight the size and quality of the Honda Civic Tourer’s interior. To do this, the viewer is taken on a journey inside various objects – a golf ball, camera, robot, suitcase etc – and shown the unexpected beauty that is found within each item. At the end of the spot, the objects all land inside the car, where they fit perfectly, of course.
Smith & Foulkes used a mix of stop frame animation and CGI to create the ad. For the full story on how it was made, look out for the March issue of Creative Review, out towards the end of February, which is a making-of special.
Agency: Wieden + Kennedy London
ECDs: Tony Davidson, Kim Papworth
Creative director: Scott Dungate
Production company: Nexus
Directors: Smith & Foulkes
VFX: Time Based Arts
Sound design: Anthony Moore & Tom Joyce at Factory