Ad of the Week: McDonald’s, Pictograms

TBWA Paris has created a simple but rather beautiful poster campaign for McDonald’s in France, which features the fast food brand’s ‘big 6’ products in the form of pictograms. The campaign is our Ad of the Week.

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire