Ad of the Week: McVitie’s, Sweeeet

Sometimes silly works best in advertising. Testament to this is a new campaign for McVitie’s biscuits that stars Corgi puppies, British Shorthair kittens and a big-eyed tarsier, all to highlight just how ‘sweeet’ the brand’s biccies are.

Sometimes silly works best in advertising. Testament to this is a new campaign for McVitie’s biscuits that stars Corgi puppies, British Shorthair kittens and a big-eyed tarsier, all to highlight just how ‘sweeet’ the brand’s biccies are.

Despite featuring cute animals galore, the spots (which are by Grey London) are actually a little on the surreal side, which thankfully prevents them becoming too saccharine. And to add to the bizarreness, they are all set to retro TV show themes, including Blockbuster, Fawlty Towers and Murder She Wrote. Watch and enjoy…

Credits:
Agency: Grey London
Creative directors: Nils Leonard, Jonathan Marlow
Creative: Chris Chapman
Production company: Passion RAW
Director: Owen Trevor
Post: Absolute

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