Ad of the Week: Old Spice, Interneterventions

Old Spice has been on rollicking form so far this year. First they gave us the unforgettable Momsong, and now Isaiah Mustafa has staged a series of ‘Interneterventions’, to try and stop us looking at rubbish websites … and buy Old Spice instead. The campaign is our Ad of the Week.

Old Spice has been on rollicking form so far this year. First they gave us the unforgettable Momsong, and now Isaiah Mustafa has staged a series of ‘Interneterventions’, to try and stop us looking at rubbish websites … and buy Old Spice instead. The campaign is our Ad of the Week.

Created by Wieden + Kennedy Portland, the Interneterventions are linked to a number of banner ads for dodgy products such as the ‘100% Solid Gold Headset’, ‘Executive Spray Tan Parties’, ‘The Illegal Neck Workout Machine’, and, my favourite, ‘Tough Sheets’. When you click through, it initially looks like you’ve gone to a genuine website, but then the Man Your Man Could Smell Like arrives to set you on the path to internet goodness.

We’ve put links to some of the sites in the campaign below:

glitzelectronics.com

partytanz.com

zaneckworkouts.com

toughsheets.com

freshbodycoupons.com

smellpulse.com

Half the pleasure of the campaign lies in the hilarious details contained in the fake websites, as much as in the arrival of the Old Spice Man. Banner ads for the sites have supposedly been seeded around the internet – or if you can’t find them that way, each site also has an option to prank your friends with them too. Surely an excellent way to while away the rest of Friday afternoon.

Credits:
Agency: Wieden + Kennedy Portland
ECDs: Susan Hoffman, Joe Staples
Creative directors: Craig Allen, Jason Bagley
Interactive creative director: Matt O’Rourke
Creatives: Andy Langenour, Matt Sorrell, Matt Moore, Croix Gagnon
Digital production company: Stinkdigital
Production company: Skunk
Director: Craig Allen
Editorial: Arcade Edit
Editor: Geoff Hounsell

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