adidas: Boss Everyone by Iris

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Google: Through The Dark by R/GA Sydney

CATEGORY: DIGITAL (INTERACTIVE FILM & VR, AR OR MIXED REALITY) Entrant: R/GA Sydney A collaboration between Australian hip-hop artists The Hilltop Hoods and Google Play Music, this interactive music video harnesses mobile capabilities to capture a world turned upside down as experienced by band member Dan Smith when his son underwent leukaemia treatment. Two 3D […]

The Storm by Ithaca Visual

CATEGORY: DIGITAL (EXPERIENTIAL) Entrant: Ithaca Visual The Storm is an audio visual light installation exploring LED light diffusion and elemental shapes and soundscapes. It featured at the 2016 LightPool Festival, part of Blackpool Illuminations, but originally launched in the old police cells underneath Brighton Town Hall as part of a pop-up art exhibition. Its designers, Ithaca, […]

Suzy Snooze by BleepBleeps, Map Project Office & We Are Hive

CATEGORY: DIGITAL (CONNECTED PRODUCTS) Entrants: BleepBleeps, Map Project Office, We Are Hive Map and We Are Hive worked with BleepBleeps to rethink the baby monitor and create a connected product that tackles children’s sleep in new ways. The brief was to design a colourful, characterful new sleep companion that uses the latest data and digital technologies […]

adidas: Never Follow by Iris

CATEGORY: ADVERTISING (COMMERCIALS)  Entrant: Iris Breaking with the typical hero worship of most sports advertising, adidas’s Never Follow encouraged young footballers to ‘be you’. It features Manchester United midfielder Paul Pogba in what appears to be a typically boastful ad, until the voice of a fan takes over telling Pogba that he doesn’t want to be […]

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