Adidas: Fast vs. Fast

The World Cup-based advertising is arriving daily, but the best we’ve seen so far comes from 180 Amsterdam, for adidas…

The World Cup-based advertising is arriving daily, but the best we’ve seen so far comes from 180 Amsterdam, for adidas…

 

The blockbuster ad continues the comic book style that was introduced into adidas’ advertising last year. Zinedine Zidane and Lionel Messi also return in this new spot, and are joined by David Villa. The emphasis in the new ad is all about speed, specifically the speed of the new adidas F50 adiZero boot (which both Messi and Villa will be wearing during the World Cup). The official World Cup ball, designed by adidas, can be seen in the ad too.

 

Below is also a rather nice film showing the new boot being manufactured:

 

 

Credits:
Fast vs. Fast:
Agency: 180 Amsterdam
Exec creative director: Andy Fackrell
Copywriter: Peter Albores
Senior art director: Martin Terhart
Production company: Knucklehead
Directors: Johnny Green, Gary Shore

Making-of shoe film:
Agency: 180 Amsterdam/Riot
Exec creative director: Andy Fackrell
Senior creative: Daniel Brooks

More from CR

Pantone Plus Series launches

Pantone, the company that sets the world’s standards on colour, has relaunched its Pantone Matching System as The Plus Series. As part of the launch of The Plus Series, the company has released this mini documentary giving an insight into the way it works…

Barbara Kruger’s tube map

The latest cover for the London Underground’s pocket tube map has been created by US artist, Barbara Kruger. Good to see CR’s offices residing somewhere between Power and Perfection

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency