adidas Football releases new set of World Cup films

Advertising for the World Cup in Russia has been slow to appear though this week sees the launch of three films from adidas Football, focusing on players Mo Salah and Gabriel Jesus, and the RFEF

Created by iris worldwide, the three films act as mini-documentaries, telling the personal stories of those featured as they journey to Russia this summer. Each is tagged ‘Here To Create’ and are tied to the larger adidas brand message of ‘Creativity is the answer’.

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HEAD OF COMMUNICATIONS

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