adidas commercial, agency: Sid Lee, Montreal; creatives: Laura Kim, Ron Wilfred Macdonald; director: Nima Nourizadeh; production company: Partizan LA
Nima Nourizadeh has directed this latest commercial for adidas, a minute-long film shot at a house party where everyone’s dressed in adidas. In amongst the regular (if very cool) joes are a plentiful supply of celebrities, some of which are easier to spot than others…
David Beckham makes a rather jarring entrance (surely neither VB or his security detail would allow him to rock up at a party like this?), alongside the likes of Missy Elliot, Katy Perry, Mark Gonzales, The Ting Tings, Estelle, Method Man and even Ilie Nastase.
The ad is the latest in the Celebrate Originality campaign for adidas Originals (call us pedantic but is a party where everyone is wearing the same brand really celebrating originality?) and was created by agency Sid Lee in Montreal, who, interestingly enough, was also behind the self-initiated project Fleeting Seating, that Gavin posted on the blog last week.