Lionel Messi’s unprecedented fourth Fifa World Player of the Year award in a row has been marked by an animated film from his sponsor, Adidas, created by Iris Worldwide and director Richard Swarbrick
The film features some of Messi’s incredible tally of 91 goals in 2012.
If you think the film looks somehow familiar it may be because Swarbrick produced a very similar series of films in 2011 for the Sun’s football coverage via agency WCRS, which were in turn based on his earlier personal work. Strange decision to use the same idea for such similar subject matter?
Agency: Iris Worldwide
Senior Creative: Adam Fish
Production Company: Hotspur & Argyle
Director: Richard Swarbrick
Producer: Danny Fleet
Assistant Producer: Lizzie Wilkinson
Animation Assistants: Hannah Wroe, Amy Philpott
Editor: Simon @ The Assembly Rooms
Post Production: Smoke & Mirrors
CR in Print
The January issue of Creative Review is all about the Money – well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January’s CR.
But if money’s not your thing, there’s plenty more in the issue: interviews with photographer Alexander James, designer Mirko Borsche and Professor Neville Brody. Plus, Rick Poynor on Anarchy magazine, the influence of the atomic age on comic books, Paul Belford’s art direction column, Daniel Benneworth-Gray’s This Designer’s Life column and Gordon Comstock on the collected memos, letters and assorted writings of legendary adman David Ogilvy.
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