Adidas Originals, 180 Los Angeles

What is it with trainer brands and giant-sized models of their wares?

This is the second campaign we have featured in CR recently in which a sports company has created over-size models of its shoes for an art project, the first being StrawberryFrog Amsterdam’s trainer-shaped mini city for Onitsuka Tiger from the March issue. Here the style is very different, however, as these stills from a film documenting the project demonstrate.

180 Los Angeles created the spot as part of the ongoing Adidas film series, Celebrate Originality. Titled The Left-Right Project, the film focuses upon the Adidas Superstar shoe. A giant 15-foot pair of the shoes was created, and two artist collectives – Surface2Air in New York and Upper Playground in San Francisco – were each given one on which to show off their talents in a three-day east coast versus west coast shoe-off. The shoes were then reunited and showcased at Venice Beach, California.

 

Executive creative directors: Richard Bullock, Andy Fackrell, William Gelner.
Creative director/copywriter: Tyler Hampton.
Art director: Erwin Federizo
Production company: Radical Media 
Director: McCoubrey Brothers


 

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Isa Genzken’s proposals for Ground Zero

Hospital (Ground Zero), 2008, all images courtesy Hauser & Wirth Zurich/London and Galerie Daniel Buchholz, Cologne, © Isa Genzken
Currently showing at Hauser & Wirth gallery in London is a series of sculptures by German artist Isa Genzken that are also architectural proposals for Ground Zero in New York. Leave any expectations that this notion may give you at the door, however, for Genzken’s sculptures are far removed from formal architectural models and instead are wild, glitzy forms incorporating materials ranging from everyday household items to flowers.

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Graphic Designer

International Institute for Applied Systems Analysis
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Integrated Designer

Centaur Media