adidas Originals ad; agency: Sid Lee; prod co: Partizan; director: Nima Nourizadeh
For its latest spot for adidas Originals, agency Sid Lee (who are profiled in the next issue of CR) has moved the party from the house to the street…
This new spot, which celebrates adidas Originals’ collaboration with the Star Wars franchise in a new collection of clothing and shoes, follows the earlier House Party ad for the brand, shown here. As in House Party, it features a number of celebs – see if you can spot them… What the ad doesn’t reveal though, is quite why adidas has chosen to collaborate with Star Wars right now. Is there an anniversary we’ve missed?
Shown below are pics showing some of the shoes from the Star Wars collection – more can be viewed online at facebook.com/adidasoriginals.
Death Star Superstar
Stormtrooper Superskate Mid
Darth Vader ZX 8000